Social media ads for gaming clubs: TikTok and Instagram for guests in your district.
A club's audience watches TikTok and Reels but visits a club 10–15 minutes from home or school. We set up ads within a radius of the club, shoot short videos of the hall, hardware and tournaments, and sell what is hardest to sell: daytime packages, weekday evenings and events.
For a gaming club, social ads are the main advertising channel. Guests aged 14–25 spend their time on TikTok and Instagram, choose a club by the atmosphere and hardware visible in a short video, and don't travel far. So campaigns are built around geography — a 2–5 km radius of the club, universities, dormitories, malls — and around creatives shot in your hall.
There is a restriction that changes the approach: Meta and TikTok ad platforms heavily restrict targeting of minors, and interests are unavailable for them. So for the school audience geography, content and organic reach do the work, and interest and behaviour targeting is used only for 18+ — students and young working people.
The goal of ads is not «more followers» but filling the hall during off-peak hours and selling events. Every campaign leads to a booking: WhatsApp, Telegram or a website with Kaspi top-ups.
What we do in social ads for a club.
A 2–5 km radius around the club, points around universities, colleges and dormitories; separate campaigns for each club in the network.
Short vertical videos: hardware, zones, the evening atmosphere, reactions at tournaments. No stock footage — guests should recognise your hall.
Campaigns for weekdays before 4 pm and student rates — scheduled for when people decide where to go.
The night package and VIP rooms for groups — 18+ audience, shown on Thursday and Friday evenings.
Announcements for CS2, Dota 2, Valorant, collecting team registrations via a form or WhatsApp.
Birthdays and school groups — targeting parents within the club's radius; corporate events — targeting working audiences.
For those who watched a video, visited the site or wrote in Direct — a reminder with an offer for the coming days.
Not reach, but requests and bookings per campaign; with accounting connected — revenue on campaign days.
Club campaigns.
- Geo reach: club radius, hall video
- Daytime packages and student rate
- Night package and VIP rooms (18+)
- Tournaments: team registration
- Birthdays: parent audience
- Corporate events and team building
- Retargeting viewers and people who messaged
- Opening a new network club
What club ads can't do.
Gaming club ads often run into restrictions that owners learn about only after an account is blocked.
- Minors — interest targeting for under-18 audiences is unavailable, and creatives for them go through strict moderation.
- Giveaways and prizes — «win skins» and similar mechanics may be treated by moderation as gambling; we frame them as a tournament with rules and a prize pool.
- Betting and casinos — no mentions of betting or bookmakers in ads or on the landing page.
- Energy drinks and the bar — we don't make them the main offer, especially for a young audience.
- Night hours — the night package offer is shown only to 18+, with age stated in the terms.
This lowers the risk of rejections and blocks and protects the club's reputation with parents.
How much club advertising needs.
The ad budget is separate from management — from ₸200,000 per month per platform; in Almaty, with dense club competition, from ₸250,000–400,000. For one club we usually start with one platform: TikTok if the audience is school and university students, or Instagram if VIP, events and an older audience matter.
The first 2–3 weeks test creatives and geography. Then the budget shifts to campaigns that bring off-peak bookings, and those that bring only views are cut. Peaks — school holidays, weekends, major tournaments and game releases — are planned in advance: creatives are prepared and the budget raised beforehand, not launched on the last day.
What affects the price of social ads.
Managing one platform (TikTok or Instagram) for one club costs ₸150,000–250,000 per month, with setup included in the first month. Two platforms, several network clubs or two languages — ₸250,000–400,000 per month. One-time setup without management — ₸150,000. The ad budget is paid separately, from ₸200,000 per month.
The price depends on the number of platforms and clubs, video production, languages and budget size. Base prices are on the social media advertising page.
The short version.
How much do social ads for a gaming club cost?
Management starts at ₸150,000 per month per platform, ad budget separate, from ₸200,000 per month. For a network or two platforms — ₸250,000–400,000 per month.
Which is better for a club: TikTok or Instagram?
TikTok gives cheap reach among school and university students; Instagram sells VIP rooms, events and the 18+ audience better. For one club we start with one platform based on your audience.
Can we advertise to school students?
Ads can be shown by geography and age, but platforms don't offer interest targeting for under-18 audiences, and creatives are reviewed more strictly. So for school students geography, content and organic reach work, and birthdays are sold to parents.
Who shoots the videos?
We write scripts and shoot short vertical videos in your hall, or work with your footage. Creative production is a separate line in the estimate.
How do we know the ads are working?
By bookings and requests from each campaign, not by reach. With accounting connected, you can see how occupancy and revenue change on campaign days.
Same service for other industries
Empty hall on weekdays? Send us your address and prices — we'll propose campaigns.
Tell us where the club is, how many seats it has, what packages you sell and who your guests are. We'll reply with a plan for campaigns, creatives and budget within 1–2 business days.