Targeted ads for cleaning companies: orders from the districts your crews can reach.
On Instagram and TikTok, cleaning is sold by before/after videos: a dirty sofa becoming clean, or an apartment after renovation. We run such campaigns by service area, send requests straight to WhatsApp and the CRM, and measure the cost of a paid order, not likes.
Social ads in cleaning work on demand that has not yet been put into words: a person is not searching for «sofa cleaning», but after seeing a video of dirty upholstery and the result, they remember their own sofa. So the main material is short vertical videos of real work, and the main services for social ads are upholstery cleaning, regular cleaning, deep cleaning before holidays and window washing.
Geography matters more than interests. A crew can handle 3–5 jobs a day only within its area, so we build campaigns by district and radius, and during seasonal peaks add campaigns targeting new-build complexes where apartments are handed over after renovation.
The request goes to WhatsApp with a ready message or to a lead form, and from there to the CRM. The report shows the cost of a request, a confirmed order and a customer who ordered again.
What social ads management for cleaning includes.
Radii and districts where crews work, separate campaigns for new-build complexes and cottage communities.
Scripts and editing of vertical videos from your footage: upholstery, post-renovation, windows; instructions for cleaners on how to film.
A discounted first cleaning, a regular-cleaning subscription, seasonal offers before Nauryz and New Year.
A WhatsApp button with a ready text, lead forms with area and cleaning type, automatic transfer to the CRM.
Reels and Stories on Instagram, In-Feed on TikTok; budget goes where an order is cheaper.
Bringing back people who watched videos or messaged but did not order, and offering a subscription to past customers.
Creatives and copy in Russian and Kazakh, especially for Astana and Shymkent.
Cost of a request, a confirmed and a paid order by campaign and creative; weekly budget decisions.
Campaigns and audiences.
- Upholstery and carpet cleaning: before/after videos, service radius
- Regular cleaning: subscription for families and busy people
- Deep cleaning: seasonal campaigns before holidays
- Post-renovation cleaning: new-build complexes being handed over
- Window washing: spring and autumn
- Retargeting: video viewers and people who messaged in Direct
- Repeat customers: subscription offer
- Kazakh-language campaigns for Astana and Shymkent
What to film so cleaning ads work.
Real phone footage from your jobs works best:
- close-up before and after — a stain on a sofa, scale on tiles, streaks on a window;
- a time-lapse of cleaning an apartment or kitchen in 15–30 seconds;
- the upholstery cleaning process — dirty water from the extractor is more convincing than any words;
- a cleaner in uniform with equipment — eases the fear of letting strangers into the home.
We give cleaners a short guide on what and how to film with the customer's consent, without addresses or personal belongings in the frame. From 10–15 raw clips a month we edit 4–6 creatives and test them.
How much an order from social ads costs.
Benchmarks from our experience and market data in Kazakhstan: a request for upholstery or maintenance cleaning costs ₸1,500–₸4,000, for post-renovation cleaning ₸3,000–₸8,000. A confirmed order costs 1.5–3 times more than a request, depending on how fast the manager replies.
With an average cleaning order of ₸20,000–₸60,000, a one-off order pays for the ads with a small margin. The real profit is in repeat cleanings and subscriptions: that is why without a CRM and reminders, social ads in cleaning rarely turn a profit. It is worth counting revenue per customer over six months, not just the first order.
What affects the price of social ads management.
Management of one platform (Instagram or TikTok) for one city costs ₸150,000–₸250,000 per month; two platforms, several cities or two languages cost ₸250,000–₸400,000. The ad budget is separate, from ₸200,000 per month. Setup is included in the first month; one-time setup without management costs ₸150,000.
The price depends on the number of campaigns and creatives per month, video editing, languages and budget size. General terms are on the targeted advertising page.
The short version.
How much do social ads for cleaning cost?
Management from ₸150,000 per month per platform plus an ad budget from ₸200,000. Setup is included in the first month.
Instagram or TikTok?
Instagram consistently brings requests for regular and upholstery cleaning from a 25–45 audience, TikTok gives cheaper views of before/after videos. We usually start with Instagram and test TikTok second.
Do we need professional shoots?
No, real phone clips from jobs work better. We give cleaners a guide and edit creatives from their footage.
How soon will the first orders come?
Launch takes a week, first requests come in the first days after launch; a stable order cost is visible after 3–4 weeks of testing.
How do you measure results?
Requests from WhatsApp and lead forms go to the CRM, where you see which became orders and were paid. The report shows the cost of a paid order per campaign.
Same service for other industries
Want orders from Instagram and TikTok? Tell us your service areas — we will calculate a budget.
Tell us your city, districts, key services and whether you have videos from jobs. We will reply with a campaign plan and an order cost forecast within 1–2 business days.