Targeted ads for restaurants and cafés: guests from nearby streets, not city-wide reach.
Most guests live or work within 3–5 km of your venue. We run Instagram and TikTok ads by radius with offers tailored to a specific occasion — business lunch, banquet, new menu — and capture leads in WhatsApp and CRM, tracking the real cost per guest.
Targeted advertising for restaurants wins on two factors: precise geography and appetising content. Geography: showing ads to all of Almaty when guests come from nearby streets means paying for people who will never make the trip. A 3–5 km radius around the venue, broken down by time of day (lunch, dinner, weekends), is the baseline setup that immediately reduces the cost per guest.
Content: a dish photo in the right light, an open-kitchen video, a guest review, an offer like «business lunch ₸1,990 — weekdays only» all perform far better than generic slogans. On TikTok and Instagram Reels, a short video of a dish or dining room atmosphere earns organic reach on top of the paid promotion.
Banquet campaigns work differently: a wider audience (the whole city, corporate clients), a longer decision cycle, retargeting matters more. Leads from targeting go into the CRM, where the manager guides the deal through to deposit.
What's included in restaurant ad management.
We select 2–4 directions with a clear offer: business lunch, dinner for two, banquet hall, delivery with a promotion. Each gets its own campaign and landing page.
A 3–5 km radius around each location, broken down by time of day, with delivery zones excluded. For banquets — the whole city or business districts.
Dish and hall photos, kitchen and service videos, stories with the month's offer. We work from your materials or organise a shoot, testing 6–10 variations.
A «Book now» button leads to WhatsApp with a pre-filled message, or to a lead form that passes data to the CRM within seconds; an auto-reply and a task for the administrator.
Dedicated campaigns targeting corporate audiences and event organisers: broad geography, hall video, an enquiry form with a «number of guests» field.
Website visitors who viewed the menu or banquet page but didn't submit an enquiry; a follow-up with an offer or guest review.
Nauryz, 8 March, New Year, 14 February, corporate season (November–December) — dedicated campaigns prepared 2–3 weeks ahead of the event.
Meta Pixel, CRM and call tracking linked together: cost per lead, cost per booking, cost per visiting guest, revenue by campaign and direction.
Campaign structure.
- Campaign «Dine-in»: 3–5 km radius, evenings and weekends, atmosphere photos
- Campaign «Business lunch»: radius, weekdays 10:00–13:00, office audience
- Campaign «Banquets»: whole city, ages 25–55, hall video, enquiry form
- Campaign «Delivery»: delivery zones, first-order offer
- Seasonal campaigns: Nauryz, 8 March, New Year, corporate season
- Retargeting: website, banquet page, 50%+ video views
- TikTok: dish and kitchen videos for a younger audience
- Lookalike based on CRM guest database
Restrictions on food and beverage advertising.
Meta and TikTok restrict alcohol advertising: in Kazakhstan, advertising alcoholic products on social media is prohibited by law, and the platforms additionally block such ads. We build campaigns around cuisine, atmosphere and occasions — without mentioning alcohol in any ad materials. For bars and venues focused on drinks, the emphasis shifts to the cocktail menu and atmosphere, without naming specific alcoholic products.
What does a guest from targeted ads cost?
Based on our experience and market data in Kazakhstan: a lead for a business lunch or dinner — ₸500–2,000; a confirmed table booking — ₸1,500–5,000 depending on the district and competition. A banquet lead is more expensive — ₸3,000–10,000 — but with an average banquet ticket of ₸200,000–1,000,000, this is profitable even at a high cost per lead. The key factor is response speed: when a banquet enquiry goes unanswered for more than an hour, the conversion to deposit drops by half.
What affects management pricing.
Management for a single venue on one platform — ₸150,000–250,000 per month; two platforms (Instagram + TikTok), multiple locations or seasonal campaigns — ₸250,000–400,000. Ad budget is paid separately, minimum ₸200,000 per month. Setup is included in the first month; one-time setup without ongoing management — ₸150,000.
Dish and hall video production is quoted separately. General terms — on the targeted advertising page.
The short version.
How much do targeted ads for a restaurant cost?
Management from ₸150,000 per month plus an ad budget of at least ₸200,000 per month. Less than that — the algorithms don't have enough data to optimise and the cost per guest will be high.
Which directions should we advertise first?
Those with a clear offer and fast results: business lunch (quick decision, daily demand), weekend dinner (radius, atmosphere), banquet hall (high ticket, covers the budget). Delivery — if you have your own channel without aggregators.
How soon will bookings come in?
First leads — within the first week; a stable cost per guest — after 3–4 weeks of campaign learning and creative selection.
Do we need a website for targeted ads?
For WhatsApp leads — not necessarily, but a landing page for the banquet hall or delivery with photos, prices and a form improves conversion. We often build a landing page in 1–2 weeks alongside the ad setup.
How do you advertise a restaurant on TikTok?
Short videos of dishes, an open kitchen and dining room atmosphere — organic content and paid ads at the same time. TikTok works well for a younger audience for delivery and casual venues; for banquets and fine dining, Instagram is more effective.
Same service for other industries
Want guests from your neighbourhood? Describe your venue and priorities — we'll suggest campaigns and a budget.
Tell us your venue address, priority directions (dine-in, banquets, delivery) and current ad budget. We'll reply with a campaign plan and forecast within 1–2 business days.