Social ads for accounting firms: business owners know you before filing deadlines.
Nobody searches for an accountant on Instagram — that's where they remember one. Social ads show sole proprietor and LLP owners useful content and a clear offer, and before filing deadlines collect requests through lead forms and WhatsApp straight into the CRM.
Social advertising for accounting services works differently from search. A person scrolling the feed isn't about to change accountants right now, so the goal is to become a familiar firm by the moment they need one: before a return deadline, after a tax authority notice, when registering an LLP or switching to VAT.
Specific formats work: short videos of the chief accountant on deadlines and code changes, a breakdown of «how much it costs to keep a sole proprietor's books», an offer of a «free bookkeeping audit» or «first month when switching from another accountant». Requests are collected through Meta lead forms and a WhatsApp button and land in the CRM with the business parameters.
The audience is owners and directors of small businesses, new entrepreneurs, foreign companies opening an LLP. We build it from interests, lookalikes of your CRM clients and people who watched your videos — and split campaigns for sole proprietors and LLPs, because they have different questions and different ticket sizes.
What social ads management for an accounting firm includes.
Segmentation by client type, a seasonal plan by the tax calendar, offers with a clear price or a free first step.
Scripts for short videos and stories with your accountant, plan price cards, form breakdowns; you shoot, we edit or give a brief.
Questions about legal form, regime and headcount — the manager sees who came and quotes a plan right away.
Meta requests go straight to the CRM tagged by campaign, a WhatsApp button with a pre-filled message, response speed control.
Interests, lookalikes of CRM clients, retargeting of site visitors and video viewers, excluding current clients.
Raising the budget before annual and semi-annual filings, separate campaigns on legislative changes.
Meta Pixel and Conversions API, cost per request and cost per signed contract by campaign, not just clicks.
What was launched, how many requests and contracts, what was switched off and what we test next.
Campaign structure.
- «Sole proprietors» campaign: new and existing entrepreneurs, offer with a plan price
- «LLPs» campaign: directors and owners, support with VAT and payroll
- «Switch accountants» campaign: bookkeeping audit, special terms for the first month
- «One-off services» campaign: bookkeeping recovery, liquidation, registration
- Seasonal campaign before annual and semi-annual filings
- Video warm-up: chief accountant's tips, code changes
- Retargeting: website, calculator, video viewers 50%+
- Lookalike based on CRM clients
What not to promise in accounting ads.
Meta review rejects misleading promises, and advertising law requires accuracy. For accounting services this means: don't promise «we'll halve your taxes», «guaranteed no audits» or «we'll get you out of VAT» — such wording risks both a ban and your reputation.
What works is verifiable: the plan price, what the service includes, the firm's liability under the contract, response time, team experience. If a creative mentions a rate or threshold from the Tax Code, the figure must be current — after legislative changes we rebuild such ads. We use only real client reviews and only with their consent.
What a client from social ads costs.
In a retainer niche you need to count not the cost per request but the cost per contract and the client's revenue for the year. A request from social ads is cheaper than from search but «colder»: the person is still comparing and often comes back later, after several touches. So we build the report on signed contracts from the CRM, not on the number of lead forms.
In our experience and according to market data, a retainer client stays for a year or longer, so even a contract that costs as much as one or two months of their fee usually pays off. We calculate more precisely on your plans and conversion after the first month of work.
What affects the management price.
Social ads management on one platform in one city — ₸150,000–₸250,000 per month; two platforms, several cities or two languages — ₸250,000–₸400,000. The ad budget is paid separately, minimum ₸200,000 per month. Setup is included in the first month; one-off setup without management — ₸150,000.
Video production is estimated separately. General terms are on the targeted advertising page.
The short version.
How much do social ads for an accounting firm cost?
Management — from ₸150,000 per month for one platform, ad budget separate, from ₸200,000 per month. Two platforms or two languages — ₸250,000–₸400,000 for management.
Does Instagram work for accounting services?
As a warm-up and for seasonal offers — yes, especially for sole proprietors and new entrepreneurs. Hot demand is better captured by search ads, so we often run both.
Who shoots the videos?
Your chief accountant on camera works best. We provide scripts and edit; a shoot can be arranged under a separate estimate.
How do you filter out irrelevant requests?
Qualifying questions in the lead form, excluding job seekers and course students, a clear price in the creative. Irrelevant requests are marked in the CRM and we adjust audiences based on them.
Do we need TikTok?
For sole proprietors and young entrepreneurs — as a test, with short videos about taxes. The main channel for LLPs is Instagram and Facebook.
Same service for other industries
Want business owners to know you before filing deadlines? Describe your clients — we'll propose campaigns and a budget.
Tell us which clients you want more of — sole proprietors or LLPs, what your plans are and whether you have team videos. We'll reply with a campaign plan and budget within 1–2 business days.