Website, CRM and ads for travel agencies: from a last-minute deal in the feed to the next trip.
A traveller sees “Turkey from ₸280,000 per person” on Instagram, messages you on WhatsApp and waits for options. Whoever replies first with clear choices and an installment plan makes the sale. We build that path end to end: a website with tour search, ads by destination and dates, a CRM for offers and payments, and SEO for queries like “tours from Almaty”.
Six directions for a travel agency.
Tour search, destination pages, last-minute deals, Kaspi installments, WhatsApp requests, two languages.
from ₸300,000Mobile appTour search and booking, offline vouchers, chat with a manager, push offers on last-minute deals, bonuses for repeat trips.
from ₸2,500,000CRM & automationWhatsApp and Instagram leads, offers, bookings, Kaspi payments, documents, repeat trips.
from ₸350,000SEOClusters by destination and departure city, resort pages, umrah, domestic tourism, two languages, 2GIS.
from ₸200,000/moTargeted adsInstagram, Facebook and TikTok: last-minute deals, early booking, umrah, retargeting, WhatsApp leads.
from ₸150,000/moSearch adsGoogle Ads and Yandex Direct: destinations, departure cities, last-minute deals, umrah, negative keywords, analytics.
from ₸150,000/moA travel agency sells speed and confidence rather than the tour itself. The same hotel in Antalya costs almost the same at every agency through Anex, Pegas or Kompas packages, so the client picks whoever replied faster, sent three clear options instead of twenty links, explained the difference and offered installments. A family package costs ₸800,000 to ₸2,000,000, and the agency earns the tour operator's commission, typically 8–12% of the price according to market data. Every lost lead means ₸100,000–200,000 less income.
The second feature is seasonality and repeat business. Early booking for summer starts in January–February, autumn and winter sell the UAE, Egypt, Thailand and Vietnam, and there are separate peaks around New Year, school holidays, Nauryz, Ramadan and the umrah season. A family that went to Turkey with you will travel again next year — if you remind them before a competitor's ad does.
Below is what we do for travel agencies and tour operators: each direction has its own page with features, integrations and prices.
What travel agencies come to us with.
- Leads arrive in Instagram Direct, WhatsApp and managers' personal numbers; offers are sent from phones, and when a manager leaves, the client base leaves with them.
- A manager spends 20–40 minutes building an offer in tour operators' portals, while the client has already received options from two other agencies.
- The website is a business card with a phone number and stock beaches: no tour search, no starting prices or departure dates, so ads lead nowhere.
- “Tours to Turkey” ads run all year on the same budget, although demand by destination changes month to month.
- Nobody reminds travellers about their next trip, passport expiry or early booking — repeat sales happen by chance or not at all.
- It is unclear which channels bring paid tours and which only bring “how much is Egypt” questions.
What matters specifically in Kazakhstan.
- Departures from several cities — Almaty, Astana, Shymkent, Karaganda, Aktobe and others: prices and charter programmes differ, so search, landing pages and ads are built around “destination + departure city”.
- Kaspi — installments via Kaspi Red and Kaspi Pay payments remove the barrier of an expensive tour: “tour in 12-month installments” in an ad often decides a family's choice.
- WhatsApp and Instagram — the main sales channel: a traveller writes in Direct under a reel or on WhatsApp, waits for an offer in the chat and pays by link. The official WhatsApp Business API lets you run this from the CRM, not from a manager's phone.
- Two languages — for domestic tourism, umrah and hajj, and for audiences in Astana, Shymkent and the southern regions, a significant share of searches and chats is in Kazakh.
- Licence and register — an outbound tour operator works under a licence and within the tourist rights guarantee system, a travel agent works under a contract with the tour operator; company details, the contract and cancellation terms should be on the website.
- Hajj and umrah — a separate niche with operators accredited by the Spiritual Administration of Muslims of Kazakhstan, limited hajj quotas and a demand peak before Ramadan: Kazakh language, trust and detailed trip terms matter here.
The order that pays back fastest.
- CRM with WhatsApp and Instagram — first stop losing leads and your client base: it costs less than a month of ads and shows up in sales right away.
- Website or landing pages by destination — Turkey, Egypt, the UAE, umrah: starting prices, departure dates, installments and a WhatsApp button.
- Targeted ads by destination and season — reels with last-minute deals and early booking, first leads in the first week.
- Search ads for “tours to … from Almaty” and “last-minute tours” — hot demand but expensive clicks, so launch once landing pages and the CRM are ready.
- SEO — destination and resort pages in Russian and Kazakh, results in 4–6 months, in time for the next season.
- App — for a tour operator or an agency network with a large base of repeat travellers.
Questions from travel agencies.
How much does a website for a travel agency cost?
A landing page for one destination or last-minute deals is ₸250,000–₸400,000, an agency website with tour search, destination pages and two languages is ₸600,000–₸1,200,000, a tour operator website with personal accounts and online booking starts at ₸1,500,000. Details on the website for travel agencies page.
Can tour operators' search be added to the website?
Yes, through ready-made tour search modules or tour operators' APIs if they provide agency access. The traveller sees current prices and departure dates, and a lead with the chosen hotel goes straight to the CRM.
Which ads work better for a travel agency?
Targeted ads on Instagram and TikTok create demand: last-minute deals, early booking, umrah. Search ads in Google and Yandex Direct catch people already searching “tours to Egypt from Almaty”. We usually start with targeted ads for 2–3 seasonal destinations; management starts at ₸150,000 per month per platform, ad budget separately.
Why does an agency need a CRM if it has tour operator portals?
A tour operator portal stores the booking but does not know who wrote in Direct, who got an offer and who stopped replying. A CRM tracks the lead from the first message to payment, stores documents and reminds you about the next trip. More on the CRM for travel agencies page.
Does a travel agency need a mobile app?
A single agency usually does not: the website, WhatsApp and a CRM cover the job. For a tour operator or an agency network with a large base, an app keeps travel documents, sends push offers on last-minute deals and drives repeat sales without ad spend.
Other industries
Run a travel agency? Describe your task — we will tell you where to start and what it costs.
Tell us which destinations you sell, how many managers you have, where travellers come from now and where leads get lost. We will reply with a plan and estimate within 1–2 business days.