Website, ads and CRM for accounting firms that grow on monthly retainers.
A business owner looks for an accountant when a tax return deadline is close or a notice from the State Revenue Committee arrives, and picks the firm that names a clear price. They stay for years — as long as deadlines are met and documents don't get lost. We build a website with plans, search ads for hot demand, SEO on tax questions and a CRM where every client has its own filing calendar.
Six directions for your accounting firm.
Plans and a calculator for sole proprietors and LLPs, service pages, team, tax calendar, two languages.
from ₸300,000Mobile appFor a large outsourcer: document upload, filing statuses, tax deadlines, chat, Kaspi invoices.
from ₸2,500,000CRM & automationClients by plan, tax calendar, deadline tasks, document collection in WhatsApp, Kaspi invoices.
from ₸350,000SEOService pages, articles on forms and the code, tax calendar, 2GIS, Kazakh version.
from ₸200,000/moTargeted adsInstagram and Facebook for business owners, seasonal offers, lead forms and WhatsApp to the CRM.
from ₸150,000/moSearch adsGoogle Ads and Yandex Direct by service, negative keywords against job seekers, landing pages with plans, call tracking.
from ₸150,000/moOutsourced accounting is a long-subscription business. The client — a sole proprietor on the simplified regime, an LLP with VAT and staff, a foreign company with a branch — pays every month, often for years. That is why an expensive lead pays off here, and a lost client costs not one invoice but a year of contract revenue.
Accountants are chosen rationally: how much will my regime and transaction volume cost, who exactly will keep my books, what happens if the tax authority sends a notice. If the website says «price on request» and WhatsApp replies come in the evening, the owner writes to the next firm in the search results. Demand is seasonal: before annual and semi-annual filings there are several times more requests than in summer.
Below is what we do for accounting firms: a website with plans, SEO on business owners' questions, advertising, a CRM for deadlines and documents and, for large outsourcers, a client app. Each direction has its own page with features, integrations and prices.
What accounting firms come to us with.
- New clients come only through referrals: the flow is unpredictable and growth depends on the owner's personal network.
- The website has no prices or plans — a business owner cannot tell what their sole proprietorship or LLP will cost and leaves for a firm with a calculator.
- Filing deadlines for dozens of clients live in Excel and in the chief accountant's head; when an accountant goes on leave or quits, late filings and penalties fall on the firm.
- Clients send documents to WhatsApp on the last day: bank statements, source documents and e-invoices get lost in chats, and accountants spend hours chasing them.
- Plans are never revised: a client has grown from 30 to 300 transactions a month and from one to twenty employees but still pays the old price.
- Ads on the keyword «accountant» attract job seekers, course students and people looking for a blank form — the budget goes, but few business leads come in.
What matters specifically in Kazakhstan.
- State Revenue Committee and taxpayer portal — returns are filed through the SONO system and the taxpayer cabinet with the client's digital signature (EDS); the website and contract should state clearly how you get access and who is responsible for signing.
- E-invoices and SNT — for VAT payers and goods traders, the ESF system, the virtual warehouse and goods transport waybills are separate work with strict deadlines; it deserves its own line in the plan and its own service page.
- Tax Code 2026 — the new code changed rates, VAT thresholds and special regime conditions; demand for explanations and regime changes is a reason for articles, mailings to your base and ads.
- 1C and banks — most firms keep books in 1C:Accounting for Kazakhstan, statements come from Kaspi Business, Halyk, Freedom, ForteBank; the CRM and client portal must fit this flow rather than duplicate it.
- Kaspi and WhatsApp — the monthly fee is convenient to bill via Kaspi Pay, and business owners are used to receiving documents and reminders in WhatsApp; the official WhatsApp Business API lets you do this from the CRM.
- Two languages — some clients and almost all correspondence with state bodies are in Kazakh; a website, articles and ads in ru and kk widen reach, especially in Astana, Shymkent and the regions.
The order that pays off faster.
- A website with plans and a calculator — without a clear price, ads bring people who leave after the first screen.
- A CRM with a tax calendar — keeps deadlines and documents for all clients and frees accountants' time for new ones.
- Search ads on hot queries — «LLP accounting services», «bookkeeping recovery», «nil returns»; first leads in the first week.
- SEO and articles — answers to business owners' questions about forms, regimes and code changes; the cheapest flow after 4–6 months.
- Social ads — once there is a clear offer and a landing page: warming up business owners and seasonal campaigns.
When business owners look for an accountant.
Demand in this niche follows the tax calendar. Peaks are January–March (annual returns, the simplified return for the second half-year, year-end closing) and July–August (the simplified return for the first half-year). Between them there are waves around quarterly VAT and payroll tax forms, plus spikes when legislation changes.
So marketing is planned by the calendar: articles and landing pages for a specific form go live 1–2 months before the deadline, the ad budget rises 3–4 weeks before the peak, and in summer and early autumn the focus shifts to registering sole proprietors and LLPs, bookkeeping recovery and switching from another accountant. At the same time the CRM keeps you afloat: document collection across the base starts automatically, not manually in the last week.
Questions from accounting firms.
How much does a website for an accounting firm cost?
A landing page for one service (sole proprietor support, bookkeeping recovery) — ₸250,000–₸400,000; a firm website with plans, a calculator, service pages and two languages — ₸600,000–₸1,200,000. Details on the website for accounting firms page.
Which advertising works for accounting services?
The main flow comes from search queries — Google Ads and Yandex Direct on bookkeeping support, reporting and recovery. Instagram ads warm up business owners and work for seasonal offers. Management starts at ₸150,000 per month per platform, ad budget separate.
Why a CRM if the books are kept in 1C?
1C keeps the client's books but not your work with the client: which returns are due and when, which documents are missing, whose plan needs revising, who hasn't paid the fee. A CRM covers this and does not replace 1C.
Can we promise lower taxes in ads?
Promising results and phrases like «pay less tax» are risky both under advertising rules and for trust. What works is specifics: the plan price, deadlines, liability under the contract, an analysis of the tax regime.
Does an accounting firm need a mobile app?
Most don't: a website, CRM and WhatsApp are enough. For an outsourcer with hundreds of clients, a client app or portal saves time on collecting documents and «what's the status of my return» questions. More on the app for accounting firms page.
Other industries
Running an accounting firm? Describe the task — we'll tell you where to start and what it costs.
Tell us how many clients you serve and how many accountants are on the team, where clients come from now and what hurts most: lead flow, deadlines or documents. We'll reply with a plan and estimate within 1–2 business days.