SEO for cleaning companies: a page for every cleaning type, district and price query.
People search for cleaning specifically: «post-renovation cleaning price», «sofa cleaning at home Almaty», «office cleaning Astana». Each such query needs its own page with a price and calculator. We build the site structure, 2GIS and Google listings and content that brings orders without paying per click.
Search demand in cleaning splits into clear clusters: apartment and house cleaning, deep cleaning, post-renovation cleaning, window washing, upholstery and carpet cleaning, office and commercial cleaning. Inside each are queries with a city, district, price and urgency. A website with all services on one page ranks for none of them.
The other half of visibility is maps. For «cleaning near me» and «carpet cleaning», Google and 2GIS show company listings with ratings. Without complete listings, work photos and regular replies to reviews, the website loses some of the warmest customers.
SEO is a slow channel: top positions for mid-frequency queries come in 3–5 months. But after that an order from search costs less than one from ads, and business pages bring office contracts that rarely come from social ads.
What SEO for cleaning includes.
Clusters by cleaning type, city and district, price and urgency queries, B2B queries and queries in Kazakh.
A separate page for each cleaning type, property type and city; internal linking between services and the calculator.
Every landing page has a price per m² or per service, a calculator, a task checklist and before/after photos.
Complete listings with prices, photos and service areas, review management and company replies.
Answers to customer questions: how long a deep clean takes, how to remove sofa stains, what post-renovation cleaning includes.
Mobile speed, LocalBusiness, Service and FAQ markup, sitemap, canonical URLs, hreflang for two languages.
Translated service pages and Kazakh keywords — especially for Astana and Shymkent.
Rankings, traffic and orders from search by cluster, not just visibility; a work plan for the next month.
Query clusters and pages.
- Apartment cleaning: price, Almaty, Astana, districts
- Deep cleaning of apartments and houses
- Post-renovation and post-construction cleaning
- Window, balcony and shopfront washing
- Sofa, mattress and carpet cleaning at home
- Regular maintenance cleaning
- Office and commercial cleaning
- Cottage and private house cleaning
- Blog: answers to questions and care tips
- Kazakh version of key pages
Districts and service areas: how not to dilute the site.
Cleaning is an on-site service, and customers often add a district or microdistrict to their query. But a hundred identical «apartment cleaning in district N» pages with only the name swapped are treated by search engines as duplicates.
A different approach works: pages for cities where you have crews, with real visit terms, timelines and work photos; districts go into the text, the service-area map and the 2GIS and Google listings. In Almaty and Astana, pages for large districts are sometimes justified if you have a separate crew or storage there, and this is visible in the page content.
When to prepare pages for peak demand.
Demand in cleaning is clearly seasonal, and SEO works with a delay, so we prepare pages 2–3 months before the peak:
- window washing — peaks in spring and autumn, pages updated in January–February and July;
- deep cleaning — before Nauryz and New Year;
- post-renovation cleaning — summer and early autumn, when new-build apartments are handed over;
- carpet cleaning — spring and autumn.
Off-season we strengthen pages for regular cleaning and office cleaning: that demand is steadier through the year. This is also a good time for answer articles: how often maintenance cleaning is needed, how much office maintenance costs.
What affects the price of SEO.
SEO for a cleaning company in one city costs ₸200,000–₸300,000 per month: keywords, structure, service page copy, 2GIS and Google listings, technical SEO and reports. Several cities, a Kazakh version and more content cost ₸300,000–₸450,000 per month. The minimum period to assess results is 3 months.
If the website does not fit the cluster structure, it first needs rework or a new website for cleaning. Base terms are on the SEO promotion page.
The short version.
How much does SEO for cleaning cost?
From ₸200,000 per month for one city; several cities and two languages cost ₸300,000–₸450,000. First results for mid-frequency queries come in 3–5 months.
Can we quickly reach the top for «apartment cleaning Almaty»?
Not quickly: it is a competitive query. We first rank pages for narrower queries with prices and cleaning types; they bring orders sooner and support the general query.
What matters more: the website or 2GIS?
Both: 2GIS and Google Maps bring «nearby» orders, the website brings orders for specific cleaning types and from businesses. We run both in one plan.
Do we need a Kazakh version?
For Astana, Shymkent and southern cities — yes: a noticeable share of queries is in Kazakh, and competition for them is lower.
Do you write the texts yourselves?
Yes, we write page copy and articles based on keywords, and take prices, checklists and work photos from you — without them a page does not sell.
Same service for other industries
Want orders from search? Send us your website — we will assess what holds back growth.
Tell us your website, cities, main cleaning types and whether you have 2GIS and Google listings. We will reply with a short audit and a 3-month plan within 1–2 business days.