Context ads for restaurants and cafés: banquet queries and delivery turned into leads.

Context advertising for restaurants operates on two levels. The first — banquet and event queries: «restaurant for a wedding in Almaty», «banquet hall for 100 people», «corporate event restaurant Astana». This is high-intent commercial demand with a long decision cycle and a high ticket; what matters here is a landing page with hall photos and prices, an enquiry form and a fast callback. The second level — delivery: «sushi delivery Almaty», «order pizza Bostandyq», «food delivery at night» — hot demand with a short cycle, where speed and ordering convenience win.

In Kazakhstan, Google accounts for the dominant share of search, so we start with Google Ads: search campaigns for banquets and delivery, local campaigns with map integration, remarketing. Яндекс Директ is added as a second channel for the Russian-speaking audience in Almaty and the north of the country.

Calls are tracked with call tracking, banquet leads — through the CRM: the report shows the cost per booking for each query group, and the budget is redistributed to wherever leads are cheapest.

The restaurant business in Kazakhstan has pronounced seasonal patterns: corporate season (November–January), Nauryz (March), 8 March, summer terraces, Kurban Ait. Banquet demand in November–December is 3–5× higher than in February. We prepare campaigns 3–4 weeks before the peak: agree on offers, build landing pages, increase the budget in advance — otherwise the auction is more expensive at peak, and the platforms don't have enough time to train the campaigns.

Benchmarks for Kazakhstan: a click on delivery queries — ₸100–300; on banquet queries — ₸300–800. A call or lead for delivery — ₸1,000–3,000; for banquets — ₸3,000–10,000. A banquet booking with an average ticket of ₸300,000–800,000 recovers the ad budget from a single deal. The biggest point of loss is response speed on banquet enquiries: if a response takes more than 2 hours, half the prospects have already booked with another restaurant.

Management for a single venue on one platform — ₸150,000–250,000 per month; Google and Яндекс Директ together, multiple locations or two languages — ₸250,000–400,000. Ad budget is paid separately, minimum ₸200,000 per month; during corporate season and for banquet queries in Almaty — from ₸250,000. Setup is included in the first month; one-time setup without ongoing management — ₸150,000.

Occasion landing pages are quoted separately. General terms — on the context advertising page.