SEO for diagnostic centres: visible in search for every scan and test.
Queries like "brain mri almaty price", "lung ct astana", "abdominal ultrasound", "vitamin D test" come from patients who already know what they need. We rank pages for each scan and test and connect maps and reviews so the flow does not depend on ads alone.
Search in diagnostics is fragmented and precise. People do not search for "diagnostic centre" but for a specific scan with a body area and a city: "lumbar spine mri", "sinus ct", "thyroid ultrasound price", "ferritin test". Each such query has a small volume, but together hundreds of queries make up the main organic flow.
So diagnostics SEO is first of all about structure: a separate page for each MRI and CT area, each ultrasound and each test in the catalogue, with price, preparation and turnaround. The lab catalogue is generated from the LIS; scan pages are written by hand and reviewed by a doctor.
The second layer is local: 2GIS, Google and Yandex maps with scanner and collection point hours, reviews, "nearby" and "24 hours" queries. The third is informational articles on preparation and the difference between methods, which the medical topic requires writing especially carefully.
What diagnostic centre SEO includes.
Collecting queries for each MRI and CT area, ultrasound type, X-ray and test with volume and competition, in Russian and Kazakh.
A separate page per area with price, preparation, contraindications, duration and report turnaround; content briefs and doctor review.
Programmatic generation of hundreds of pages from the LIS with unique blocks: sample type, preparation, turnaround, what the test shows.
2GIS, Google Business Profile and Yandex Business listings for each branch and collection point: scanner hours, prices, equipment photos.
Collecting reviews after the visit via WhatsApp, replying to reviews in maps, showing ratings on the website.
Articles on preparation and choosing a method with a doctor as author, review date and sources — search engines assess medical content strictly.
Speed, catalogue indexing, MedicalTest and MedicalClinic markup, hreflang for two languages, no duplicates between branches.
Rankings, traffic and bookings from search by scan group every month, not just a list of positions.
Diagnostics query clusters.
- MRI: "brain mri", "spine mri", "knee mri", "mri with contrast price"
- CT: "lung ct", "sinus ct", "abdominal ct", "ct with contrast"
- Ultrasound: "abdominal ultrasound", "thyroid ultrasound", "pregnancy ultrasound", "screening"
- X-ray and mammography: "chest x-ray", "mammography price", "densitometry"
- Tests: "complete blood count price", "hormone test", "vitamin D", "ferritin"
- Check-ups: "full body check-up", "women's check-up", "health screening price"
- Local: "mri nearby", "24-hour mri", "mri at night", districts of Almaty and Astana
- Kazakh: "МРТ бағасы", "қан анализі", "УДЗ жасату"
- Informational: "mri preparation", "mri vs ct", "how long does a test take"
Why content for diagnostics is written differently.
Google and Yandex treat medicine as a topic where mistakes harm health, so they assess expertise more strictly than in other niches. A "Brain MRI" page ranks better if it has a doctor as author with title and experience, a review date, exact preparation and contraindications, rather than a general text on the benefits of tomography.
In practice this means: texts are written by a medical copywriter from our brief, reviewed by your radiologist or lab doctor, and the reviewing doctor is named on the page. No promises like "we will detect any disease" and no interpretation of results in place of a doctor.
This approach is slower, but it protects against drops after algorithm updates, which happen regularly in the medical niche.
When to expect patients from search.
- Month one — audit, keyword research, structure, fixing technical issues, setting up 2GIS and Google listings. Maps start bringing calls fastest.
- Months 2–3 — pages for priority scans and the test catalogue, first rankings for long-tail queries with area and price.
- Months 4–6 — growth on main "mri + city" queries, the Kazakh version, informational articles.
Minimum contract: 3 months. If there is no website with separate scan pages, we start with that: promoting a single "Services" page for hundreds of queries is pointless.
What affects the price of SEO.
Promotion for one centre in one city — ₸200,000–₸300,000 per month: keyword research, scan pages, maps, reviews, reports. A branch network, several cities or a large test catalogue — ₸300,000–₸450,000. Kazakh version and medical articles — depending on content volume.
Minimum contract: 3 months. Base terms are on the SEO promotion page.
The short version.
How much does SEO for a diagnostic centre cost?
One centre in one city — ₸200,000–₸300,000 per month; a network or several cities — ₸300,000–₸450,000. Minimum contract: 3 months.
Do we need a separate page for each MRI area?
Yes: people search for a specific area, and an "MRI" page will not rank for "knee mri". Each area with price and preparation is a separate page.
How do you promote a catalogue of hundreds of tests?
We generate pages from the LIS and add unique blocks: preparation, sample type, turnaround, what the test shows. Texts for popular tests are written and reviewed by a lab doctor.
Who reviews the medical content?
A doctor from your centre: we write from a brief, they proofread and are named on the page as the reviewer. This is an expertise requirement for medical topics.
How do you report?
Monthly: rankings and traffic by scan group, calls and bookings from search and maps, work done and the plan for the next month.
Same service for other industries
Want a flow of patients from search? Send your website and price list — we will show which queries you are missing.
Tell us your website address, cities and branches, and which scans are a priority. We will reply with a short audit and a 3-month plan within 2–3 business days.