SEO for agribusiness: buyers find you by crop, product and region.
There are few agri queries in search, but each one stands for a lot worth hundreds of thousands or millions of tenge. We promote the site for product queries — «wheat wholesale», «sunflower seeds price», «combine harvester parts» — by region and in Kazakh, and publish content ahead of the season, when buyers start searching.
Search demand in agri is narrow and specific. People do not search for «an agricultural company» but for «barley wholesale», «elite wheat seeds», «ammonium nitrate price», «buy calves for fattening», «potatoes wholesale Almaty». Each such phrase needs its own page with specifications, volumes and a price request. A site with a single «Products» page ranks for none of them.
The second feature is the Kazakh language and regions. Farmers in Turkestan, Zhambyl, Almaty and Kostanay regions search for seeds, fertilisers and machinery in Kazakh too, and with the district name. Competition for Kazakh queries is lower, so they usually deliver the first traffic faster.
The third is seasonality. Pages and articles about sowing, crop protection and harvest must be indexed 2–4 months before the season, otherwise traffic arrives when purchases have already been made. For exporters we promote the English version of the site separately.
What's included in SEO for agribusiness.
We collect queries for every crop, variety, item and packaging, separating wholesale from retail and informational ones.
A separate page for each crop or product group: specifications, volumes, documents, price request and FAQ for a specific cluster.
Pages adapted to Kazakh queries, correct hreflang, separate keyword research instead of machine translation.
Pages for the regions and districts where you sell or ship from: delivery, warehouses, terms.
Listings in 2GIS, Google Business Profile and Yandex Business for the office, warehouses and loading points; buyer reviews.
Agronomist materials: choosing varieties, fertiliser rates, preparing machinery — published in advance according to the work calendar.
Speed on mobile internet, Product and Organization markup, sitemap, fixing duplicates and indexing errors.
Not just rankings and traffic but search leads in the CRM: which pages generate price requests.
Agribusiness keyword clusters.
- Grain and oilseeds: «пшеница оптом», «ячмень цена за тонну», «подсолнечник купить»
- Seeds: «семена пшеницы элита», «гибрид подсолнечника», «семенной картофель»
- Fertilisers and crop protection: «аммиачная селитра цена», «гербицид купить», «удобрения Алматы»
- Livestock: «бычки на откорм», «КРС купить», «говядина оптом», «комбикорм цена»
- Vegetables and fruit: «картофель оптом», «лук оптом», «яблоки оптом Алматы»
- Machinery and parts: «запчасти для комбайна», «сеялка купить», «трактор б/у»
- Services: «сушка зерна», «хранение зерна на элеваторе», «уборка урожая услуги»
- Kazakh: «бидай сатып алу», «тұқым бағасы», «тыңайтқыш сатып алу»
- Export in English: «wheat supplier Kazakhstan», «flax seeds exporter»
When to expect leads from search.
First rankings for Kazakh and narrow product queries — crop plus packaging plus region — usually appear in 2–3 months. Competitive wholesale queries in Russian and export queries in English take 4–8 months. This is a benchmark based on our experience and market data, not a promise: much depends on the age of the site and how many catalogue pages are ready.
Hence the rule: SEO starts six months before the main sales season. If you sell seeds and fertilisers for spring, start in summer or autumn. If you sell the crop in autumn, start in winter. SEO launched a month before the season will only pay off the following year.
What the site needs for SEO to make sense.
- A page for every item — crop, variety, fertiliser group, machine type; a generic «Products» page does not rank.
- Specifications and documents — search engines and buyers equally value specifics: class, standard, packaging, minimum lot.
- A price request on every page — otherwise there is traffic but no leads.
- A Kazakh version with separate keyword research.
- Fast loading on phones — most farmers search from mobile.
If there is no site or it is built on a constructor that does not allow adding pages, we start with a website for agribusiness.
How much SEO for agribusiness costs.
Promotion of one company in one region in two languages — ₸200,000–₸300,000 per month: keyword research, catalogue pages, copy, maps, technical SEO, reports. Several regions, a large supplier catalogue or an English export version — ₸300,000–₸450,000 per month.
Minimum contract: 3 months, a reasonable horizon is 6–12 months given the season. Base terms are on the SEO promotion page.
The short version.
How much does SEO for agribusiness cost?
₸200,000–₸300,000 per month for one company and region, ₸300,000–₸450,000 for several regions, a large catalogue or exports. Minimum contract: 3 months.
Is there any search demand in agri at all?
There is, but it is narrow: thousands of small queries for crops, varieties, products and regions instead of a few big ones. So SEO here means many precise catalogue pages, not a couple of articles.
Do you promote in Kazakh?
Yes, and for suppliers to farmers it is often the fastest source of traffic: competition for Kazakh queries is lower. We do separate keyword research and copy, not machine translation.
Can we promote for exports?
Yes, through an English version of the site and queries like «supplier Kazakhstan» for your crops. It is a long channel — 6–12 months — but the buyers it brings are large.
When should we start?
4–6 months before the main sales season. SEO started a month before the season will begin bringing leads by the next one.
Same service for other industries
Want search leads by next season? Send us your site and product list.
Write your site address, what you sell and in which regions, and whether you export. We will reply with a review of the main issues and a work plan within 2–3 business days.