SEO for law firms — clients who found the answer on your site and booked a consultation.
Most legal searches are questions: how to file for alimony, what happens in bankruptcy, can a temporary residence permit be extended. Whoever answers them best gets both commercial queries and trust. We build SEO on practice pages and articles reviewed by your lawyer.
Search demand in the legal niche has three layers. Commercial queries with a city — 'divorce lawyer almaty', 'criminal defence attorney astana', 'turnkey LLP registration' — are the most expensive in ads and the most valuable in SEO. Urgent queries — 'car accident lawyer', 'detained what to do' — are usually covered by search ads and maps. Informational ones — 'how to file personal bankruptcy', 'dividing a mortgaged flat in divorce' — are a huge layer that brings people at an early stage.
Search engines treat law as a topic where the cost of error is high and require proven expertise: a lawyer author with stated specialisation, up-to-date references to legal provisions, an update date. Articles written by a copywriter without review rank poorly and are risky for reputation.
We do SEO on all three layers: a page for each practice and city, answer articles reviewed by your lawyer, 2GIS and Google listings, a Kazakh version, technical foundation and markup.
What SEO for lawyers includes.
Query clusters for each area and city in Russian and Kazakh, separating commercial from informational queries.
A separate page for each practice and key situation: stages, timelines, documents, cost, FAQ.
2–6 articles a month on clients' common questions, with a lawyer author, references to legal provisions and an update date.
Lawyer pages with education, specialisation, bar or chamber membership and publications — a trust signal for search.
2GIS, Google Business Profile and Yandex Business: categories, hours, office photos, replies to reviews.
Practice pages and articles in Kazakh with hreflang — demand in Kazakh is growing while competition in results is lower.
Speed, indexing, duplicates, LegalService, Attorney, FAQPage and Article markup.
Rankings, traffic by practice, leads from search and their cost compared with ads.
What we do month by month.
- Month 1: audit, keyword research, page and article plan
- Months 1–2: technical fixes and markup
- Month 2: practice and city pages
- Months 2–3: 2GIS, Google and Yandex Business listings
- Monthly: 2–6 articles reviewed by a lawyer
- Monthly: updating old articles when the law changes
- Months 3–4: Kazakh version of key pages
- Monthly: report on rankings, traffic and leads
Why articles for lawyers are written differently.
A legal article must be accurate on the publication date and stay accurate afterwards. Laws change: an out-of-court personal bankruptcy procedure appeared, rules for foreigners get updated, thresholds and timelines shift. An outdated article does more harm than no article at all.
So the process is: we pick the topic based on demand, prepare the structure and a draft, your lawyer checks and expands the legal part, and the article is published with their name, specialisation and date. Once a quarter we review articles on topics where something has changed.
A good article ends not with 'call us' but with an answer to 'when should you see a lawyer' — that is how it converts into a consultation without looking like an ad.
When to expect results.
In our experience and according to market data, in the legal niche first positions for low-volume informational queries appear in 2–3 months, and for commercial queries with a city in 4–6 months or later if the practice has strong competitors with long-established sites. 2GIS and Google listings work faster — within the first month or two.
SEO does not replace search ads in the first months, but over time it reduces dependence on advertising: articles and practice pages keep bringing clients when the ad budget is cut. That is why at the start we usually run two channels: search ads on urgent queries and SEO for the long term.
How much SEO for a law firm costs.
SEO for one firm in one city costs ₸200,000–300,000 per month, with a minimum term of 3 months and a sensible one of 6 or more. Several cities, branches or two language versions with separate keyword sets cost ₸300,000–450,000 per month.
The price depends on competition in your practices, the number of articles per month, languages and the state of the current site. If the site is not fit for promotion, we will first suggest a website for law firms. Base prices are on the SEO page.
The short version.
How much does SEO for a law firm cost?
₸200,000–300,000 per month for one firm in one city, ₸300,000–450,000 for several cities or two languages. Minimum term is 3 months.
Who writes the articles?
We prepare drafts and the SEO structure, your lawyer checks legal accuracy, and the article is published under their name. We do not publish articles without a lawyer's review.
When will the first clients from search arrive?
From 2GIS and Google listings within the first month or two, from articles in 2–3 months, from commercial queries with a city in 4–6 months. Timelines depend on competition in the practice.
Do we need a Kazakh version?
For Astana, Shymkent and the southern regions — yes, and in Almaty it adds traffic with less competition. We start with key practice pages.
Can you guarantee top positions?
No, nobody can honestly give such guarantees. We fix a work plan and report on rankings, traffic and leads every month.
Same service for other industries
Want clients from search? Send us your site — we'll show where you are losing queries.
Send the site address, key practices and cities. We'll reply with a short audit and work plan within 2–3 business days.