SEO for logistics companies: corporate clients from search on specific routes.
Queries like “delivery from China to Almaty”, “customs clearance Khorgos” and “freight Almaty Astana” come from shippers ready to request a quote. We bring logistics companies to the top of Google for routes and services so the flow of requests doesn't depend on the ad budget.
Search demand in logistics splits along two axes. The first is the route: “delivery from China”, “freight Almaty Astana”, “international freight Kazakhstan”. The second is the service: “customs clearance”, “consolidated cargo”, “warehouse rental”, “oversized cargo”. Where these axes intersect, you get specific high-converting queries with noticeably lower SEO competition than in ads.
We build a logistics company's SEO around this matrix: a separate page for each significant route-service combination, 2GIS and Google Maps listings with the warehouse and office address, and a blog on current changes in customs law and routes. A Kazakh version brings a separate flow of queries with almost no competitors.
SEO in logistics is a slow but cost-effective channel: one corporate client from search who ships regularly pays for several months of promotion. The first positions for long-tail queries appear in 2–3 months, for competitive routes in 5–8.
What's included in logistics company SEO.
We collect queries for each route and service type with search volume: “delivery from China”, “customs broker Almaty”, “consolidated cargo”, “oversized cargo transport Kazakhstan”.
Copy with the route, transit time, rates, workflow and a request form for each significant direction. This is the main ranking factor for commercial queries.
Listings in 2GIS, Google Business and Yandex Business: categories, services, warehouse address, opening hours, photos, review replies. Important for clients who want to check that the office is real.
Speed, mobile version, LocalBusiness and Service markup, ru/kk hreflang, a correct sitemap — we check and fix these before writing copy.
Route pages in Kazakh: “Қытайдан жеткізу”, “кеден ресімдеу”, “жүк тасымалдау” — there are almost no competitors for these queries.
Articles on changes in customs law, new routes, cargo packaging and foreign trade documents attract informational traffic and build the company's expert image.
Listings in industry directories and Kazakhstan business portals, partner links — they strengthen positions for competitive queries.
Positions by route cluster, traffic, requests from search — monthly, with a plan for the next month.
Logistics company keyword clusters.
- Delivery from China: “delivery from China to Almaty”, “cargo from China”, “Khorgos delivery”
- International freight: “from Russia”, “from Europe”, “from Turkey”, “transit through Kazakhstan”
- Domestic freight: “Almaty Astana”, “Almaty Shymkent”, “intercity”
- Customs clearance: “customs broker”, “turnkey customs clearance”, “declaration”
- Consolidated cargo: “groupage”, “LCL”, “consolidation”
- Warehousing: “warehouse rental”, “safekeeping”, “fulfillment”
- Specialized: “oversized cargo”, “refrigerated truck”, “dangerous goods”
- Kazakh queries: “жүк тасымалдау”, “кеден ресімдеу”, “Қытайдан жеткізу”
When to expect requests from search.
Month 1 — website audit, keyword research by route, technical optimization, page structure. Months 2–3 — route copy, map listings, first positions for long-tail queries (“cheap delivery from China to Almaty”). Months 4–6 — growth for mid-volume queries (“customs clearance Almaty”), a steady flow of requests from search. Months 6–12 — competitive queries (“delivery from China”, “freight Kazakhstan”), and the Kazakh version brings a separate flow.
The contract starts at 3 months; a monthly report with positions, traffic and requests from search.
Why website structure matters more than copy.
If all routes are described on a single “Services” page, SEO won't deliver: Google can't rank one page for dozens of different queries. You need a separate page for each significant route and service type.
We often do this as one project: first a website with the right structure, where each page is built around keywords from the start, then SEO promotion — without rework or lost positions.
What affects the price of logistics company SEO.
Promotion for priority routes in one city costs ₸200,000–300,000 per month: keywords, route pages, maps, reports. Several cities, a wide route matrix and a Kazakh version cost ₸300,000–450,000 per month. A blog with expert articles depends on volume.
The contract starts at 3 months. Base terms are on the SEO promotion page.
The short version.
How much does SEO for a logistics company cost?
₸200,000–300,000 per month for promotion on priority routes in one city, ₸300,000–450,000 for several cities and a wide route matrix. The contract starts at 3 months.
Which queries should a logistics company target?
The priority is queries with a specific route and service: “delivery from China to Almaty”, “customs clearance Khorgos”, “consolidated cargo Almaty Astana”. They convert better than broad queries like “freight Kazakhstan” and reach the top faster.
Do we need a Kazakh version of the website for SEO?
Yes, especially for the regions: Kazakh-language logistics queries have almost no competition, and Kazakh pages reach the top much faster than Russian ones.
Does a blog help in logistics?
Yes, if the topics are practical: changes in customs rules, new routes, foreign trade documents, comparing ways to ship from China. Such content brings foreign trade managers and buyers at the stage of choosing a carrier.
How do you report?
Monthly: positions by route cluster, traffic, requests from search via call tracking and CRM, what was done and the plan for the next month. You keep access to Search Console and Metrica.
Same service for other industries
Want requests from search on your routes? Send your website URL — we'll do an express audit and plan.
Tell us your priority routes, city and whether you have a Kazakh version. We'll reply with an audit and a 3-month plan within 2–3 business days.