SEO for construction companies: search leads from queries with price and project type.
Queries like 'turnkey home construction Almaty price', 'roofing works Astana', 'apartment finishing price per m²' — these are clients already choosing a contractor. We rank your site at the top of Google for services, project types, and regions so that lead flow does not depend on ad spend.
In construction, search demand breaks down into several layers. Commercial queries with work type and city — 'turnkey home construction Almaty', 'office renovation Astana price' — are the most competitive and most valuable: the person has already decided and is choosing a contractor. Price queries — 'cost of building a house per m²', 'roofing price' — are clients at the budgeting stage who have not yet chosen a company. Local queries — 'construction company nearby', 'contractor in Almaty' — are won by 2GIS and Google Maps listings.
We build SEO across all three layers: a separate page for each project type and work category with a price per m², pages for each service region and city, map listings with reviews and project photos, and a blog answering client questions. The Kazakh-language version opens up a separate query segment with almost no competition.
SEO is a long-term channel: first positions for low-frequency queries in 2–3 months, a steady flow for mid-frequency queries in 5–7. But the cost per lead from search is 3–5 times lower than from ads and does not rise with auction prices.
What is included in SEO for a construction company.
We collect queries for each type of work and city: turnkey homes, commercial construction, roofing, foundations, finishing, renovation — with search volume and competition data.
A separate page for each type of work with price per m², stages, portfolio, and FAQ. This is the main ranking factor for commercial queries.
Pages for each city and region you serve: 'home construction in Shymkent', 'contractor in Aktau' — without competition from large Almaty companies.
Listings in 2GIS, Google Business, and Яндекс Бизнес: categories, services with prices, project photos, review responses, branch pages.
Page load speed, mobile version, LocalBusiness and Contractor schema markup, hreflang ru/kk, sitemap, indexation — we audit and fix before writing any content.
We translate and adapt service pages for Kazakh-language queries: 'үй салу', 'жөндеу жұмыстары бағасы' — almost no competitors in this segment.
Articles answering common questions: how to choose a contractor, what to check in a contract, how much a foundation costs. Informational traffic and trust before the inquiry.
Rankings by cluster, traffic, calls and leads from search — monthly, with a work plan for the next month.
Query clusters for a construction company.
- Turnkey homes: 'turnkey home construction', 'turnkey home price per m²', 'design and build'
- Commercial construction: 'warehouse construction', 'shopping centers', 'industrial facilities'
- Roofing: 'roofing works', 'roof installation price', 'roof repair'
- Foundations: 'turnkey foundation', 'pile foundation price'
- Finishing and renovation: 'apartment finishing price per m²', 'office renovation', 'rough finishing'
- Regional: 'construction company Almaty', 'contractor Astana', 'home construction Shymkent'
- Kazakh: 'үй салу бағасы', 'жөндеу жұмыстары', 'құрылыс компаниясы'
- Informational: 'how to choose a contractor', 'what is included in a turnkey home', 'construction stages'
When to expect leads from search.
Month 1 — site audit, keyword research, technical foundation, service page structure. Months 2–3 — content for project types, map listings, first positions for low-frequency and regional queries. Months 4–6 — growth on mid-frequency queries ('home construction Almaty'), steady call flow from maps, Kazakh-language version. Months 6–12 — competitive commercial construction queries, blog builds informational traffic.
Contracts from 3 months; monthly report with rankings, traffic, and search leads — not just a list of tasks completed.
SEO does not work without the right site structure.
If the website has one 'Services' page with a list of work types — SEO will not deliver results: each project type and each region needs its own page. We often handle this as one project: a construction company website is built to match the keyword structure from day one, so SEO starts on launch day.
What affects the price of SEO for a construction company.
Promotion in one city with a basic service set — ₸200,000–300,000 per month: semantics, service content, map listings, reviews, reports. Multiple regions, commercial construction, or a Kazakh-language version — ₸300,000–450,000 per month. Regular blog articles — priced by volume.
Contracts from 3 months. Base terms are on the SEO promotion page.
The short version.
How much does SEO cost for a construction company?
₸200,000–300,000 per month for one city, ₸300,000–450,000 for multiple regions or commercial construction promotion. Contracts from 3 months, first results in 3–4 months.
What matters more: map listings or the website?
For B2C 'nearby' queries, map listings win (2GIS, Google Maps); for queries with project type and price, website pages win. We work on both simultaneously — they reinforce each other.
Does a construction company website need a Kazakh-language version?
For working in the regions and with public clients — yes, it is essential. In Almaty — strongly recommended: Kazakh-language queries are growing and competition is lower than for Russian-language ones.
How does SEO help in B2B?
A commercial client checks a company online before a tender or meeting: they search for the company name, project types, and region. Portfolio and license pages ranking at the top build trust before the first conversation.
How do you report results?
Monthly: rankings by cluster, organic traffic, calls and leads from search, work completed, and a plan for next month. You have access to Search Console and Метрика.
Same service for other industries
Want leads from search? Send us your site URL and service list — we'll run an express audit and build a plan.
Tell us your city, project types, and whether you have a Kazakh-language version. We'll reply with an audit and a 3-month plan within 2–3 business days.