SEO for property developers: apartment buyers from search by project, district and floor plan.
Searches like «new builds Almaty», «residential complex in Bostandyk district», «2-room new-build apartment Astana price» come from people already choosing a home. We bring the developer website and project pages into Google and Yandex results for such searches and connect them with map listings and krisha.kz.
Search demand for new builds has several layers. Brand searches — the project and developer name, reviews, construction progress: you need to own them fully, otherwise aggregators and agencies intercept the buyer. Local searches — new builds by district, street and city. Product searches — rooms, area, housing class, completion this year, «with finishing». And mortgage searches — «apartment under 7-20-25», «new builds with Otbasy».
A developer website loses to krisha.kz and aggregators if it has one page for the whole project. So we build the structure around demand: pages for projects, phases and buildings, selections by rooms and district, mortgage programme pages and separate floor plan cards. Plus a Kazakh version with noticeably lower competition.
SEO in this niche is slow — first positions after 3–4 months, a steady flow after 6–9. But a company website with history and several projects brings traffic to each new project from day one of sales.
What developer SEO includes.
We collect searches by project names, districts, streets, rooms, housing class and mortgage programmes with volume and cost per click.
Pages for «1-room», «with finishing», «completion this year», «near a school» with a live selection of units from the chart.
Review, construction progress and document pages so that your website, not forums and aggregators, ranks first for the project name.
Project and sales office listings in 2GIS, Google Business and Yandex Business: photos, floor plans, opening hours, review replies.
Consistent descriptions, photos and prices in the krisha.kz new-builds section, links to the website, unified project and building names.
Indexing of the unit chart and apartment cards, mobile speed, markup, ru/kk hreflang, sitemap, no duplicates.
Articles on mortgages, shared construction, apartment handover and choosing a district — they gather informational traffic and trust.
Positions by cluster, traffic, enquiries and calls from search broken down by project, plan for the next month.
Developer search clusters.
- Brand: project name, developer, «reviews», «construction progress»
- City: «new builds Almaty», «residential complexes Astana»
- Districts and streets: «new builds Bostandyk district», «project on Al-Farabi»
- Rooms: «1-room new-build», «3-room apartment price»
- Class and finishing: «comfort class», «business class», «with finishing»
- Dates: «completion this year», «ready homes from the developer»
- Mortgage: «7-20-25 new builds», «apartment via Otbasy Bank», «developer instalments»
- Kazakh: «жаңа үйлер алматы», «пәтер бағасы»
- Informational: apartment handover, shared construction, choosing a project
One company website or a separate website per project.
A separate website per project is convenient for marketing, but in SEO each new domain starts from zero and loses its accumulated weight after sales end. A company website with project sections builds history: pages of completed projects, reviews and links work for new projects, and selections by district and rooms cover all projects at once.
A common compromise: a main company website for search and short project landing pages for ads. If separate websites already exist, we move them into sections with 301 redirects without losing positions.
When to expect buyers from search.
Month 1 — audit, keywords, fixing unit chart indexing and technical errors, landing page structure. Months 2–3 — project, district and room pages, map listings, first positions for brand and narrow searches. Months 4–6 — growth for districts and «new builds + city» searches, search enquiries in the CRM. Months 6–12 — competing with aggregators for broad searches, a separate flow from the Kazakh version.
The contract is from 3 months; a report every month with positions, enquiries and calls by project.
What affects the price of developer SEO.
Promotion of one project or a small developer in one city — ₸200,000–300,000 per month: keywords, landing pages, maps, reports. Several projects, cities or two language versions — ₸300,000–450,000 per month. The volume of articles and links is agreed in the quarterly plan.
Contract from 3 months. Base terms are on the page SEO promotion.
The short version.
How much does SEO for a property developer cost?
₸200,000–300,000 per month for one project or city, ₸300,000–450,000 for several projects, cities or two languages. Contract from 3 months.
Can we outrank krisha.kz for «new builds»?
Aggregators are strong on broad searches, but for the project brand, districts, streets and narrow selections a developer website reaches the top. In parallel we tidy up krisha.kz listings so buyers find you there too.
Is the unit chart indexed?
Only if it is built correctly: apartment cards and selections must be separate pages with URLs, not a JavaScript widget. We check this in the audit and improve the website if needed.
What to do with pages of sold-out projects?
Do not delete them: a completed project page with photos, dates and reviews proves reliability and attracts links. We add links to current projects.
Do we need a Kazakh version?
In Astana, Shymkent and the regions — definitely, in Almaty — preferably: some buyers search for housing in Kazakh, and competition for these searches is lower.
Same service for other industries
Want buyers from search? Send your website address — we will do a quick audit and plan.
Tell us your city, list of projects and what you need to sell first. We reply with an audit and a 3-month plan within 2–3 business days.