SEO for real estate agencies: buyers from search by development, district and mortgage program.
Queries like «buy apartment in a development in Almaty», «one-bedroom rental Astana», «apartment with 7-20-25 mortgage» come from people with clear intent. We get the agency to the top of Google for developments, districts and deal types so that inquiry flow doesn't depend solely on krisha.kz and ad spend.
In real estate, search demand splits into several layers. Commercial queries — «buy apartment in Almaty», «new developments Astana», «office rental» — are highly competitive but bring buyers with money. Local queries — «apartments in Nurly Tau development», «rental in Bostandyk district» — are less competitive and deliver targeted traffic with high conversion. Mortgage queries — «apartment under 7-20-25», «Otbasy Bank mortgage» — bring buyers who already know the program and are looking for a matching property.
We build the agency's SEO across all three layers: a dedicated page for each development and district, pages for deal types and mortgage programs, agency listings on maps with reviews, and a blog with market analysis. Plus a Kazakh version — in Astana and the regions this represents a significant share of queries with almost no competition.
SEO is a long-term channel: first positions in 3–5 months, steady flow in 6–9. But the cost per lead from search is 3–5 times lower than from ads, and it doesn't rise with marketplace competition.
What's included in agency SEO.
We collect queries for each residential development, district and deal type with search volume: buying, rental, mortgage, new builds, secondary market.
A dedicated page for each development with description, infrastructure, current listings, prices and history. This is the main ranking factor for local queries.
«Apartment rental in Almaly district», «new builds Yesil district Astana» — pages for each significant cluster with listings and content.
Pages for 7-20-25, Otbasy Bank and Baspana Hit programs with terms, a calculator and a selection of matching properties — they collect topical traffic.
Listings on 2GIS, Google Business and Yandex Business: categories, services, office photos, review responses, branch pages.
Speed, mobile version, RealEstateAgent and RealEstateListing markup, hreflang ru/kk, sitemap, property catalog indexing.
We translate and adapt pages for Kazakh-language queries: «пәтер сатып алу», «жалға пәтер» — almost no competitors.
Articles on mortgage programs, development reviews, price analytics — they collect informational traffic and build the agency's expertise.
Query clusters for a real estate agency.
- Buying: «buy apartment Almaty», «new builds», «secondary market price»
- Rental: «rent apartment», «office rental», «long-term rental»
- Developments: development name + «apartments», «prices», «reviews»
- Districts: district + «apartments», «rental», «new builds»
- Mortgage: «apartment under 7-20-25», «Otbasy mortgage», «developer installment plan»
- Services: «real estate agency», «realtor», «legal support»
- Kazakh: «пәтер сатып алу», «жалға пәтер Алматы», «жылжымайтын мүлік»
- Informational: «how to buy an apartment with a mortgage», «what is 7-20-25», «how to check an apartment before buying»
When to expect buyers from search.
Month 1 — audit, semantics, technical foundation, development and district page structure. Months 2–3 — page content, map listings, first positions for development queries and low-frequency district queries. Months 4–6 — growth for commercial queries («buy apartment Almaty»), steady inquiry flow from maps and development pages. Months 6–12 — competing for top positions on high-competition queries; the Kazakh version generates a separate traffic stream.
Contract from 3 months; monthly report with positions, traffic and search inquiries — not just «work completed».
Agency website SEO and krisha.kz are not competitors.
For queries like «buy apartment» krisha.kz dominates the top — there's no point fighting that. An agency wins elsewhere: queries with specific development names, district queries, mortgage programs and informational articles — the marketplace doesn't compete there, and an agency website with expert content takes those positions.
The right strategy: a website with development and mortgage pages + SEO for local and mortgage queries + agency listing on maps. This creates a flow that complements krisha.kz rather than replacing it.
What affects agency SEO pricing.
Promotion for an agency in one city — ₸200,000–300,000 per month: semantics, development and district pages, maps, reviews, reports. Large agency with multiple cities or a large development portfolio — ₸300,000–450,000. Kazakh version and analytics blog — depending on content volume.
Contract from 3 months. Base terms are on the SEO promotion page.
The short version.
How much does SEO cost for a real estate agency?
₸200,000–300,000 per month for a single-city agency; ₸300,000–450,000 for multiple cities or a large development portfolio. Contract from 3 months, first results in 3–5 months.
Can we compete with krisha.kz in search?
For general «buy apartment» queries — not worth it. But for queries with a specific development, district or mortgage program, an agency with a good website can rank in the top where krisha.kz doesn't dominate.
Is a Kazakh version of the website necessary?
In Astana and the regions — yes: a significant share of buyers search in Kazakh, and competitors have almost no Kazakh-language pages. In Almaty — advisable, especially for district queries.
How do you report?
Monthly: positions by development and district clusters, traffic, calls and inquiries from search, what was done and the plan for the next month. You have access to Search Console and Метрика.
Can we start SEO without a website?
No: SEO requires dedicated pages for developments, districts and mortgage programs. We often do the website and SEO as one project — the structure is built around the semantics from the start.
Same service for other industries
Want buyers from search? Send your website URL — we'll do an express audit and plan.
Tell us your city, priority developments and deal types, and whether you have a Kazakh version. We'll reply with an audit and 3-month plan within 2–3 business days.