CRM for property developers: every enquiry reaches a viewing, reservation and contract.
The sales team receives enquiries from the website, krisha.kz, Instagram, calls and agencies, and some expensive leads go unanswered. A CRM routes enquiries to managers, links each deal to a specific unit in the chart, tracks viewings, reservations and mortgages, and shows management which channel brings contracts.
Selling a new-build apartment is a long deal with several touchpoints: enquiry, call, selection, viewing at the office or on site, mortgage calculation, reservation, bank approval, shared participation agreement, payment. Weeks pass between steps, and without a system a manager forgets to call back, a reservation expires unnoticed, and one unit is promised to two buyers.
A developer CRM links the sales funnel to the unit chart: the manager sees current unit statuses, reserves directly from the deal, and Profitbase, MacroCRM or 1C receive the changes automatically. Enquiries are routed in turn or by project, every stage has tasks and deadlines, and WhatsApp conversations are stored in the client card.
We also set up work with real estate agencies and mortgage brokers: locking a client to an agent, statuses and commission calculation without disputes.
What we set up in a developer CRM.
Enquiry → qualification → selection → viewing → reservation → mortgage → contract → payment. Required fields at each stage, tasks and deadlines.
The unit is tied to the deal, a reservation in the CRM changes the status in Profitbase, MacroCRM or 1C, double bookings are ruled out.
Website, krisha.kz, Instagram, WhatsApp, calls and ad lead forms tagged with project, source and campaign.
Manager queue or routing by project, escalation to the head of sales if an enquiry is unanswered for more than 15 minutes.
Viewing booking with a WhatsApp reminder, visit check-in, viewing outcome and next task.
Application status at the bank or Otbasy Bank, developer instalment schedule, payment and document reminders.
Locking a client to an agency, uniqueness checks, partner statuses and commission calculation on closed deals.
Enquiries, viewings, reservations, contracts and revenue by project, manager and channel; exposure time and remaining stock by unit type.
Funnels and automations.
- «Apartment sales» funnel for each project
- «Parking, storage, commercial» funnel
- «Agency deals» funnel
- «Mortgage» funnel: application, approval, deal
- Automatic release of expired reservations
- Viewing and payment reminders in WhatsApp
- Escalation on «no reply for 15 minutes»
- Re-engaging «still thinking» buyers after 30 and 90 days with new offers
- End-to-end ad analytics up to the contract
Where the truth about units lives.
The key question of implementation is which system is the source of truth for statuses and prices. If the unit chart is kept in Profitbase or MacroCRM, the sales CRM syncs with it both ways: a reservation in the deal changes the unit status, and a price change is visible to the manager immediately. If contracts and payments live in 1C, we set up an exchange so the deal closes once the contract is registered and the money arrives.
If there is no unit chart system at all, for one or two projects it can be kept directly in the CRM as an apartment catalogue. With several projects and complex payment schemes, a custom system on Next.js and PostgreSQL is more cost-effective — from ₸1,500,000.
How implementation in a sales team works.
- Audit — 3–5 days: we listen to calls, review the current funnel, unit chart and reports, and estimate losses. You get a funnel scheme and an estimate.
- Setup — 1–2 weeks: funnels by project, fields, roles, WhatsApp templates, telephony.
- Integrations — 1–3 weeks: unit chart, 1C, website, krisha.kz, ad accounts.
- Training — managers, head of sales, partner agencies; we work alongside you in the first week.
- Support — a month of adjustments, then support on request.
What affects the price of implementation.
Basic amoCRM or Bitrix24 implementation for one project: funnels, channels, WhatsApp, lead routing, training — ₸350,000–600,000, 2–3 weeks. With unit chart, 1C, telephony, agency module and end-to-end analytics — ₸600,000–1,000,000, 4–6 weeks. A custom CRM for several projects — from ₸1,500,000. CRM and WhatsApp API licences are paid to vendors separately.
Base prices and a comparison of off-the-shelf and custom systems are on the page CRM and automation.
The short version.
How much does a CRM for a property developer cost?
Basic implementation is ₸350,000–600,000, with unit chart, 1C, telephony and analytics ₸600,000–1,000,000, a custom CRM from ₸1,500,000. amoCRM or Bitrix24 licences are separate.
amoCRM or Bitrix24 for a developer?
amoCRM is simpler for a sales team with a flow of enquiries from messengers and ads. Bitrix24 is better when you need documents, approvals, construction tasks and many roles. We decide after the audit.
Can the CRM be connected to Profitbase or MacroCRM?
Yes, these systems have integrations and APIs. A reservation or sale in the CRM changes the unit status, and prices and availability are pulled into the deal.
How do we work with real estate agencies in the CRM?
We set up client locking to an agency with uniqueness checks, a portal or bot for partners with statuses, and automatic commission calculation on paid contracts.
When will we see results?
Response control and a single funnel work from the first week. Data on cost per contract by channel appears after 2–3 months — the length of an average deal.
Same service for other industries
Losing expensive enquiries? Describe your sales team — we will propose a scheme and estimate.
Tell us how many managers and projects you have, where you keep the unit chart and contracts, and whether you work with agencies. We reply with an implementation plan within 1–2 business days.