Search ads for agribusiness: reaching those already looking for a crop, product or supplier.
There are few agri queries in search, but they are hot: a person types «buy sunflower seeds» or «grain drying services» when they are ready to buy. We build campaigns on product and wholesale queries in Russian and Kazakh, for the regions you need and with a landing page for each group.
Search advertising in agri captures demand that already exists: «buy wheat seeds», «ammonium nitrate price per tonne», «seed drill parts», «grain drying Kostanay», «beef wholesale». There are not many such queries, but almost every click is a potential buyer rather than a random visitor.
The key to agri search ads is precise keywords and negative keywords. The word «wheat» is searched by schoolchildren, cooks and flour buyers; a wholesaler needs «wheat wholesale», «class 3 wheat price», «buy grain by the tonne». Without cleaning the queries, the budget goes to informational traffic.
In Kazakhstan most search volume is on Google, with Яндекс Директ complementing it on Russian-language queries. Kazakh and English export queries go into separate campaigns: they have their own bids, ads and landing pages.
What's included in search ads for agribusiness.
Queries for crops, varieties, products, services and packaging, split into wholesale and retail, plus a long list of negative keywords.
Separate campaigns and bids for the regions where you sell, with delivery and warehouses mentioned in the ads.
Keywords and ads in Kazakh for suppliers to farmers — with a separate budget and a Kazakh landing page.
English queries from foreign buyers, geo by target country, a landing page with delivery terms and documents.
Each group leads to its own catalogue page, not the home page: specifications, price or price request, WhatsApp.
Budget and bids change with the work calendar: the peak for seeds in spring, for grain drying and storage during harvest.
Repeat impressions for those who viewed the catalogue but did not request a price; separate ads for the start of the new season.
Goals for price requests, calls and WhatsApp, call tracking, leads passed to the CRM — we measure the cost of a deal, not a click.
Campaigns and queries.
- Search «Grain and oilseeds»: wholesale, price per tonne, class
- Search «Seeds»: crop, variety, hybrid, reproduction
- Search «Fertilisers and crop protection»: name, price, buy in the region
- Search «Machinery and parts»: model, part, used
- Search «Services»: drying, storage, harvesting, grain transport
- Kazakh campaigns: «тұқым», «тыңайтқыш», «бидай»
- Export in English: supplier, exporter — by crop and country
- Brand: company and trademark names
- Remarketing: catalogue visitors without a price request
Why agri search ads often waste the budget.
- Broad queries without qualifiers — «wheat», «fertilisers», «tractor» attract students, gardeners and the curious.
- No negative keywords — «essay», «photo», «DIY», «recipe», «dacha», «jobs» and dozens more.
- The whole country in one campaign — demand and bids differ between Almaty and Kostanay regions.
- All clicks to the home page — a seed buyer lands on the «about us» page and leaves.
- No tracking of calls and WhatsApp — in agri most leads come by phone or message, not through a form; without call tracking you cannot see what works.
In our experience, cleaning up keywords and landing pages per query group do more than increasing the budget.
What a buyer from search ads costs.
A click in agri is usually cheaper than in medicine or real estate, but there are fewer queries too. So the budget is determined less by bids than by the volume of demand: for a niche product in one region ₸150,000–₸500,000 per month may be enough, while a supplier of seeds and fertilisers across Kazakhstan needs more in season.
What you should count is the cost of a deal and the revenue per client per season: one wholesale deal for seeds, fertilisers or a grain lot can pay for a month of advertising. That is why we connect search ads to the CRM — you see which campaign produced not a click or a lead, but a shipment. We estimate demand for your queries before launch, so as not to plan a budget the niche cannot absorb.
How much search ads for agribusiness cost.
Management of one platform — ₸150,000–₸250,000 per month; Google and Yandex together, several regions, Kazakh or export campaigns — ₸250,000–₸400,000. The ad budget is paid separately, from ₸200,000 per month, and in season according to the demand estimate. Setup is included in the first month; a one-off setup without management is ₸150,000.
If there are no landing pages for query groups, we build them first or make a seasonal landing page. Base terms are on the search advertising page.
The short version.
How much do search ads for agribusiness cost?
Management — ₸150,000–₸250,000 per month per platform, Google and Yandex together or several regions — ₸250,000–₸400,000. The ad budget is separate, from ₸200,000 per month.
Google or Yandex?
In Kazakhstan most search volume is on Google, so we start there. We add Яндекс Директ for Russian-language queries if the demand estimate shows noticeable volume there.
Will there be enough queries in our niche?
Before launch we estimate demand for your products and regions and say honestly if it is low. Then we suggest combining search ads with social ads for farmers or SEO.
Can we advertise for exports?
Yes, with separate Google Ads campaigns in English for target countries. You need an English landing page with delivery terms and documents.
How do we know the ads pay off?
We set up goals for price requests, call tracking and lead transfer to the CRM. The report shows leads and deals by campaign, not just clicks and impressions.
Same service for other industries
Want search leads this season? Send us your product list and regions.
Write what you sell, in which regions and languages, and whether you have a website and CRM. We will reply with a demand estimate, campaign structure and an estimate within 1–2 business days.