Sales, operations and advertising for agribusiness — built around the season and wholesale deals.
A buyer of grain, meat or vegetables looks for a supplier through contacts, WhatsApp groups and Google, then spends weeks comparing prices and terms. Meanwhile the farm tracks fields, machinery and the warehouse in notebooks and Excel. We build a website with a catalogue and price requests, a CRM for wholesale deals, ads in Russian and Kazakh and, when needed, a custom operations system.
Six directions for an agricultural company.
B2B catalogue with specifications, price and quote requests, documents and certificates, ru/kk plus English for exports.
from ₸300,000Mobile appFor your team and dealers: offline field scouting, machinery and fuel, warehouse, shifts, orders. iOS and Android, from 8 weeks.
from ₸2,500,000CRM & automationWholesale deals and quotes, dealers, seasonal repeat sales, WhatsApp, 1C and e-invoices; custom field and machinery tracking.
from ₸350,000SEOProduct and wholesale queries, regions, Kazakh language, export queries, seasonal content.
from ₸200,000/moTargeted adsFor suppliers to farmers: districts and regions, creatives in Kazakh, leads in WhatsApp, launch before the season.
from ₸150,000/moSearch adsGoogle Ads and Яндекс Директ: product and wholesale queries, regions, Kazakh language, exports, leads in the CRM.
from ₸150,000/moAgribusiness in Kazakhstan is several different businesses under one word. A grain farm in the north sells wheat and oilseeds to traders and processors, a greenhouse complex in the south ships vegetables to retail chains and abroad, a feedlot works with meat plants, and a supplier of seeds, fertilisers and spare parts sells to farmers themselves. What they share: large deals, long negotiations and a hard seasonal cycle.
Agri buyers rarely purchase from a website in one click. They need lot specifications — grain class, moisture, size grade, carcass weight — volumes, delivery basis, documents and today's price. So the website here is a B2B catalogue with price requests and quotations, and the main work happens in the CRM: who asked for a price, who received a quote, whom to call before the new harvest.
The other half is internal operations: fields and crop rotation, machinery and fuel, the warehouse, shifts and piece-rate pay for seasonal workers. Below is what we do for agricultural companies: each direction has its own page with features, integrations and prices.
What agricultural companies come to us with.
- Buyer enquiries land in the personal WhatsApp of a sales manager or the director; when the manager leaves, wholesale contacts, price history and agreements leave with them.
- There is no website, or just a business card without a catalogue: a buyer from Astana or abroad cannot see the range, volumes and documents and contacts someone who shows them.
- Prices change every week, but the price list is sent manually as PDF files — some clients get outdated prices, others get nothing.
- Fields, machinery, fuel and the warehouse live in Excel and the agronomist's notebook; the owner learns the cost per hectare only after harvest, and fuel consumption cannot be verified.
- Ads are launched as if for a shop — all of Kazakhstan and Russian only — although farmers in rural districts search and read in Kazakh; the budget goes to irrelevant clicks.
- Subsidies, loans and exports keep requiring the same data and documents, which are collected from scratch every time from different files.
What matters specifically in Kazakhstan.
- Kazakh language — in villages and district centres farmers search, chat and watch ads in Kazakh; for suppliers of seeds, fertilisers and machinery a Kazakh version of the site and creatives is often more important than the Russian one.
- WhatsApp — the main working channel of agribusiness: requests, photos of a lot, field locations, voice notes from the agronomist. The WhatsApp Business API lets you keep these chats in the CRM rather than on one manager's phone.
- Subsidies and state support — subsidy applications go through Qoldau.kz, loans and leasing through the Agrarian Credit Corporation; buyers of machinery, seeds and fertilisers want to see on your site which items are subsidised and which documents you prepare.
- 1C and e-invoices — wholesale deals run with electronic invoices (ESF) and accounting in 1C; the website and CRM should pull prices, stock and documents from 1C instead of duplicating them by hand.
- Exports — grain, oilseeds, meat and vegetables go to China, Uzbekistan, Afghanistan and EAEU countries; a foreign buyer needs an English version of the site, phytosanitary and veterinary certificates, delivery terms and a clear contact for negotiations.
- Seasonality — seeds, fertilisers and crop protection sell in winter and spring, machinery and parts before sowing and harvest, the crop itself in autumn and winter; ads, SEO content and calls to the client base are planned around the field-work calendar.
The order that usually pays off.
- CRM for wholesale deals — if you already have buyers, first gather them into one database with price and shipment history: this protects you from contacts leaving with a manager. ₸350,000–₸600,000.
- B2B website with a catalogue and price requests — product pages with specifications and documents, a quote request form, Russian and Kazakh versions, and English for exports.
- Search ads and SEO for queries like «wheat wholesale», «sunflower seeds price», «combine harvester parts» — hot demand that is small in agri, but every lead is large.
- Social ads in Kazakh — for those selling to farmers: seeds, fertilisers, machinery, feed; launched 3–6 weeks before the season.
- A custom operations system or app — once the farm has grown: fields, machinery, fuel, warehouse and shifts in one place, with an offline mode for work in the field.
Selling the harvest and supplying farmers are different funnels.
A producer — grain, oilseeds, meat, milk, vegetables, fruit — sells to a small number of large buyers: traders, elevators, processors, retail chains and exporters. It needs trust and documents on the website, a buyer database in the CRM, an up-to-date price list and regular contact before harvest. Mass advertising is secondary here; SEO on product queries and search ads on wholesale and export queries matter more.
An agri supplier — seeds, crop protection, fertilisers, machinery, spare parts, feed — sells to hundreds and thousands of farms. Here full-scale marketing works: a catalogue with prices, social ads in Kazakh across rural districts, leads in WhatsApp, a dealer network in the CRM and repeat sales by the season calendar.
Often a company plays both roles — then we build two catalogue sections and two funnels in one CRM.
Questions from agricultural companies.
How much does a website for agribusiness cost?
A landing page for one product or service — for example, selling seeds or grain storage — is ₸250,000–₸400,000, a website with a B2B catalogue, price requests and two languages is ₸600,000–₸1,200,000, and one with a dealer or buyer account starts at ₸1,500,000. Details on the website for agribusiness page.
Does advertising work in agri if there are only a few buyers?
A producer with a dozen large buyers usually does not need mass advertising: a website, SEO and search ads on precise wholesale queries matter more. For a supplier of seeds, fertilisers and machinery selling to hundreds of farms, social ads in Kazakh and search ads bring leads as in any B2B niche; management starts at ₸150,000 per month per platform plus the ad budget.
Can you build field, machinery and warehouse tracking for our farm?
Yes. If 1C and off-the-shelf services are enough, we set up integrations; if your processes are non-standard, we build a custom system on Next.js and PostgreSQL: fields and crops, machinery and fuel, warehouse, shifts and piece-rate pay. A custom system starts at ₸1,500,000, more on CRM and automation for agribusiness.
Do we need a Kazakh version of the site and ads?
If you sell to farmers or work in the southern and western regions — yes, and it is often more important than the Russian one. For sales to traders and retail chains in cities, Russian is enough; for exports we add English.
When should we start advertising and SEO?
SEO — 4–6 months before the sales season, because results do not come immediately. Search and social ads are launched 3–6 weeks before the peak: seeds and fertilisers from January–February, machinery and parts before sowing and harvest, the crop by August–September.
Tell us about your farm — we will suggest where to start and what it will cost.
Write what you produce or sell, who your buyers are, how many hectares, head of livestock or machines you have, and where leads or data are being lost now. We will reply with a plan and an estimate within 1–2 business days.