CRM for construction companies: no deal gets lost over a three-month sales cycle.
A client requested an estimate, disappeared for two weeks, and chose another contractor — because nobody followed up. A CRM with a funnel built for the construction cycle keeps every deal alive: site visit, estimate, approval, contract, stages — with manager tasks and automatic WhatsApp reminders.
In construction, the sales cycle is longer than in most industries: from first contact to contract signing can take anywhere from two weeks to several months. During that time, a client 'goes away to think' several times, compares proposals, and comes back. A company that triggers a manager reminder or an automatic WhatsApp message at that moment wins more often than one that waits for a call.
A CRM for a construction company is not just a contact database. It is a funnel with stages that reflect the real process: lead, site visit, estimate, approval, contract, staged payments, construction, handover, warranty period. At every stage — tasks, message templates, and automatic reminders.
Analytics is an additional value: how many leads came from each channel, how many reached a contract, where clients are being lost, which manager closes the most deals. Without a CRM, this cannot be reconstructed from memory and messengers.
What we configure in a construction company CRM.
Stages from lead to warranty service: site visit, estimate, approval, contract, advance payment, construction stages, handover. Every stage has a task and a deadline.
Leads from the website, Instagram Direct, WhatsApp, phone calls, and tender platforms — in a single feed with source and ad campaign tags.
Estimate, proposal, contract, acceptance certificates — attached to the deal card; the manager sees the full communication and document history without searching through email and messengers.
Automatic message to the client 2 days after sending the estimate, site-visit date reminder, notification when the next payment stage is ready.
Payment status for each stage in the deal card, automatic overdue notification, manager task to call.
Separate funnels for private clients and commercial clients: different stages, fields, and message templates.
Tracking numbers for ad channels, call recording, funnel-stage conversion, revenue by source and manager.
Deals by stage, conversion rate, average sales cycle, revenue by project type and manager — a daily dashboard.
Funnels and automations.
- B2C funnel 'Private home': lead → site visit → estimate → approval → contract → stages → handover
- B2B funnel 'Commercial project': incoming request → proposal → negotiations → contract → stages
- Funnel 'Renovation and finishing': lead → site visit → estimate → contract → handover
- Estimate and site-visit reminder automation
- Payment stage notification automation
- Manager task when a deal has no activity for 5 days
- Review collection after project handover
- End-to-end analytics by ad channel
How implementation works at a construction company.
- Audit — 2–3 days: we map the current sales process, count losses by stage, agree on the funnel structure.
- Configuration — 1–2 weeks: funnels by project type, fields, WhatsApp templates, channel and telephony connections.
- Integrations — 1–2 weeks: website, Instagram, 1C if needed, call tracking.
- Training — managers and management, instructions and videos, first week of joint operation.
- Support — one month of adjustments based on real deals, then ongoing support on request.
Why CRM fails to stick at construction companies.
- The funnel is copied from a template and does not reflect the real process: managers run deals 'however is convenient', not by stage.
- No required fields (project type, area, source) — analytics is empty.
- Documents (estimates, proposals) are not attached to the deal and live in email and messengers.
- CRM and 1C are not connected — double entry, and managers choose one.
- Management does not check reports or enforce data entry — the team stops using the system within a month.
What affects the implementation price.
Basic amoCRM or Bitrix24 implementation for a construction company: funnels by project type, channels, WhatsApp reminders, training — ₸350,000–600,000, 2–3 weeks. With 1C integration, call tracking, B2C/B2B separation, and end-to-end analytics — ₸600,000–1,000,000, 4–5 weeks. CRM and WhatsApp API licenses are paid to vendors separately.
Base prices and the choice between amoCRM and Bitrix24 are on the CRM and automation page.
The short version.
How much does CRM implementation cost for a construction company?
Basic implementation with funnels, channels, and WhatsApp reminders — ₸350,000–600,000. With 1C, call tracking, and analytics — ₸600,000–1,000,000. CRM licenses are separate.
Which CRM to choose: amoCRM or Bitrix24?
For a company with 2–5 managers focused on sales — amoCRM: simpler, faster, great chat integrations. For a company with tasks, document approvals, and multiple departments — Bitrix24. We choose after a process audit.
Can the CRM be integrated with 1C?
Yes, if 1C has data exchange configured. Then an estimate from 1C appears in the deal card, and a stage payment from the CRM is reflected in 1C. Without a ready API, we set up a manual sync procedure.
How does CRM help with a long sales cycle?
Automatic reminders keep deals from going cold: a manager task 2 days after sending the estimate, a client message after 5 days without a reply, a management alert when a stage is overdue. The client is not forgotten; the manager does not miss the moment.
When will results appear?
A unified funnel and reminders work from the first week: fewer lost deals, stage control. Conversion and source analytics accumulate over 1–2 months and start influencing advertising decisions.
Same service for other industries
Losing clients between the site visit and the contract? Tell us how you manage deals now — we'll propose a plan and quote.
Tell us how many managers you have, what project types you work with, and whether you already have a CRM or 1C. We'll reply with an implementation plan within 1–2 business days.