Digital for real estate agencies: from property catalog to closed deal.
Buyers search for apartments on krisha.kz, then check the agency on Instagram and Google. We build a system where a property appears on the marketplace and on your website, leads don't get lost in WhatsApp, and realtors manage viewings and deals in one place.
Six directions for your agency.
Catalog with krisha.kz export, realtor pages, mortgage programs, property map, two languages.
from ₸300,000Mobile appProperty catalog, search by parameters, mortgage calculator, realtor chat, new property notifications.
from ₸2,500,000CRM & automationDeal and rental pipeline, property and owner database, viewings, WhatsApp selections, management dashboard.
from ₸350,000SEODevelopment and district pages, mortgage queries, 2GIS and Google maps, Kazakh version. Results in 3–5 months.
from ₸200,000/moTargeted adsInstagram and Facebook by development and district, mortgage offers, leads to WhatsApp and CRM, cost per inquiry in reports.
from ₸150,000/moSearch adsGoogle Ads for buying, rental and mortgage queries, development landing pages, call tracking, cost per inquiry.
from ₸150,000/moThe Kazakhstan real estate market is structured so that krisha.kz captures most of the search demand for properties. But an agency website serves a different purpose than competing with the marketplace: it builds trust, showcases the team of realtors, grows a buyer and seller database, and publishes curated listings and market analysis. A buyer who found a property on krisha goes to check the agency — and that's where they decide whether to call or not.
The second layer is operational. In an agency with several realtors, leads come from different channels: calls, Instagram, krisha.kz, the website, referrals. Without a CRM, half of inquiries are lost, it's unclear who is handling which property, and the negotiation history with a client lives on the realtor's personal phone. A CRM consolidates everything into one pipeline: from the first inquiry to signing the contract.
Below is what we do for real estate agencies — each direction has its own page with features, integrations and prices.
What agencies come to us with.
- Leads arrive from krisha.kz, Instagram and WhatsApp to different realtors' phones — some are lost, management has no overall picture and doesn't know the conversion rate from inquiry to viewing.
- The agency's website is outdated or non-existent: buyers check the agency on Google, find nothing convincing, and call a competitor with a clear website and reviews.
- Properties are manually listed on krisha.kz and Instagram — with a large catalog this takes hours, and prices and statuses can't be kept current.
- Realtors manage clients in personal notebooks and messengers: when a staff member leaves, the client database leaves with them.
- Ads run across all of Almaty or Astana, even though buyers are looking for apartments in a specific development or district — the budget is spent on non-target audiences.
- Mortgage programs — Otbasy Bank, 7-20-25, Baspana Hit — are not explained on the website and not used in ads, even though for most buyers they are the key decision factor.
What matters specifically in Kazakhstan.
- krisha.kz is the country's main property aggregator: exporting the agency catalog to krisha via an XML feed saves hours of work and keeps listings current.
- Mortgage — Otbasy Bank, 7-20-25 and Baspana Hit programs determine the purchasing power of most buyers; program terms on the website and in ad offers directly affect conversion.
- WhatsApp is the primary channel for communicating with clients and property owners; WhatsApp Business API allows sending property selections, viewing reminders and deal status updates from the CRM automatically.
- Two languages — website and ads in Russian and Kazakh: in Astana, Shymkent and the regions, a significant share of buyers search for housing in Kazakh, and there are few competitors for those queries.
- 2GIS — the agency's listing with address, reviews and a link to the website builds trust; for agencies with an office, this is the second most important local signal after Google.
- Realtor personal brand — on Instagram buyers follow a specific specialist, not the agency; realtor profile pages on the website and ads run under the agent's name increase call conversion.
A sequence that pays off faster.
- Website with catalog and krisha.kz export — the foundation for everything else: buyers check the agency here, and properties update automatically.
- CRM with deal pipeline — captures all leads, viewings and negotiations; the client database stays with the agency, not the realtor.
- Targeting by development and district — Instagram and Facebook with offers tied to specific properties and mortgage programs; first inquiries within 1–2 weeks.
- SEO — pages for developments, districts and deal types generate organic traffic in 4–6 months at a fraction of the cost of ads.
- Mobile app — for agencies with a large catalog and loyalty program; a single office usually needs only a website and CRM.
Two different businesses under one roof.
Rental and sales are different pipelines, different deal timelines and different clients. A renter makes a decision in 1–3 days, calls about several properties at once and chooses whoever answered first. A buyer deliberates for months, compares developments, calculates mortgage payments and returns to the same agent multiple times.
In the CRM these are two separate pipelines with different stages and automations: for rentals, speed of response and automatic selection delivery matter most; for sales, it's long-term nurturing with reminders, budget-based selections and mortgage updates. The website separates rental and sales catalogs with individual filters and landing pages for each deal type.
Questions from real estate agencies.
Why does an agency need a website if krisha.kz exists?
krisha.kz shows the property, not the agency. A buyer who saw your apartment on the marketplace goes to check you on Google — and if there's nothing there or the site is outdated, they call a competitor. A website means trust, a team of realtors, reviews and an SEO foundation. More details on the website for real estate agencies page.
What advertising works for real estate: targeting or search ads?
Google search ads catch hot demand — «buy apartment in a development in Almaty», «one-bedroom rental Astana». Instagram targeting creates demand: it works on audiences near a specific development or district with a mortgage offer and property selection. We usually start with development targeting and search ads for rentals — they reach different audience segments.
Do we need a CRM if realtors manage clients in WhatsApp?
When a realtor leaves, the client base leaves with them. A CRM captures all inquiries, negotiation history and status for each property — the agency doesn't lose its database when the team changes and can see real conversion rates by channel.
How much does a website for a real estate agency cost?
A landing page for a single service or new development — ₸250,000–400,000; an agency website with catalog, realtors and krisha.kz export — ₸600,000–1,200,000. More details on the website for real estate agencies page.
Can properties be automatically exported to krisha.kz?
Yes, via an XML feed from the website: you add a property to the catalog once — it automatically appears on krisha.kz with the current price and status. We set this up during website development or as a standalone integration.
Other industries
Do you run an agency? Describe your task — we'll tell you where to start and what it costs.
Tell us how many realtors and offices you have, where clients currently come from and what hurts most: losing leads, no website or ads that don't pay off. We'll reply with a plan and estimate within 1–2 business days.