Digital for logistics companies: from the first quote request to repeat shipments.
A shipper looks for a carrier on a specific route, compares price and transit time on three websites and picks whoever replies first. We build a system where no request gets lost: a website with a calculator and tracking, a CRM with a pipeline per route, search ads for queries like “delivery from China to Almaty” and automated repeat shipments.
Six directions for a logistics company.
Cost calculator, cargo tracking, route pages, quote request, two languages, 1C and CRM.
from ₸300,000Mobile appCargo tracking, requests, shipment history, documents, Kaspi Pay. iOS and Android, from 8 weeks.
from ₸2,500,000CRM & automationQuote requests from all channels, pipeline by route, repeat shipments, receivables, 1C and WhatsApp.
from ₸350,000SEORoute and service pages, queries with direction and price, maps, Kazakh version. Results in 3–4 months.
from ₸200,000/moTargeted adsFacebook and Instagram for B2B, route offers, lead forms to WhatsApp and CRM, retargeting your base.
from ₸150,000/moSearch adsGoogle Ads by route and service, landing pages with rates, call tracking, cost per request in the report.
from ₸150,000/moLogistics in Kazakhstan is several different businesses under one roof: international freight from China, Russia and Europe, domestic routes between cities, consolidated cargo, customs clearance and warehousing. Each line has its own client, its own funnel and its own lead economics. A website that says “we ship everything everywhere” does not work — you need separate pages for each route with a price, transit time and a request form.
A logistics company's client is usually B2B: a buyer, a shop owner or a foreign trade manager who ships regularly. They don't book an appointment — they request a quote, compare proposals from three carriers and choose on price, transit time and reputation. The deal cycle from request to first shipment ranges from a few hours to several weeks, and after that the client comes back on their own if the account manager handles them well.
Below is what we do for transport and logistics companies: a separate page for each direction with features, integrations and prices.
What transport companies come to us with.
- Quote requests arrive by email and WhatsApp to different managers; some get lost or are handled too slowly — and the client has already chosen a competitor.
- A website without a calculator or route-specific prices: the client sees “contact us for a quote” and leaves for an aggregator or a carrier that shows prices on the page.
- No tracking for the client — they call the manager to find out where the cargo is, and that eats up to a third of the working day.
- Repeat shipments depend on the manager's memory: when the manager leaves, the client leaves too, because nobody wrote “time to ship the next batch”.
- Ads target broad queries like “freight transport Kazakhstan” instead of specific routes — the budget goes to irrelevant traffic and leads are expensive.
- Receivables and client documents are kept in Excel with no 1C sync — the finance team and the managers see different numbers.
What matters specifically in Kazakhstan.
- China — Kazakhstan route — the most competitive and highest-volume route: road freight via Khorgos and Dostyk, rail and air. Dedicated landing pages and campaigns for this route pay off fastest.
- Customs clearance — a separate high-margin service in strong demand: queries like “customs clearance Almaty” and “customs broker Khorgos” bring hot clients with a specific task.
- Kaspi Pay and cashless payments — legal entities pay by bank transfer with electronic invoices, but for small businesses and sole proprietors, paying for small consolidated shipments via Kaspi Pay right on the website is convenient.
- Two languages — website and ads in Russian and Kazakh: some shippers from the regions search for carriers in Kazakh, and competition for Kazakh-language queries is noticeably lower.
- 1C and e-documents — most corporate clients work in 1C and require electronic invoices through the ESF system (esf.gov.kz); integrating the CRM and client portal with 1C and e-document flow is a must for working with large shippers.
- 2GIS and Google Maps — a company listing with the warehouse address, opening hours and reviews matters to clients who want to drop off cargo in person or check that the office is real.
The sequence that brings leads faster.
- A website with landing pages per route — pages like “delivery from China”, “consolidated cargo Almaty–Astana”, “customs clearance” with a calculator and a request form. Without them, search ads won't pay off.
- A CRM with a quote request pipeline — all inquiries from WhatsApp, email, the website and ads in one place; the manager sees who is waiting for a quote and who hasn't replied to a proposal.
- Search ads by route — queries with a route and cargo type bring the hottest leads; launch within a week once the landing pages are ready.
- SEO by route — a slow but cheap flow: “delivery from China to Almaty”, “freight Almaty Astana”, “customs broker”; results in 4–6 months.
- A client portal and 1C integration — for companies with regular shipments and corporate clients, once the client base has grown.
Why response speed matters more than traffic in logistics.
In logistics, a client sends a quote request to three to five carriers at once. Whoever sends a proposal first has a better chance, even if the price is slightly higher. In our experience and according to market data, the request-to-deal conversion when replying within 30 minutes is 2–3 times higher than when replying a few hours later.
That is why a CRM that notifies the manager automatically and has a first-reply WhatsApp template matters more than extra ad budget. The second factor is repeat shipments: a client who ships regularly costs 5–10 times less than a new lead. Automatic reminders to the manager like “client hasn't shipped for 30 days” and trigger messages in WhatsApp retain the base without extra ad spend.
Questions from transport and logistics companies.
How much does a website for a logistics company cost?
A landing page for one route (for example, delivery from China) costs ₸250,000–400,000; a corporate website with several routes, a calculator and a request form costs ₸600,000–1,200,000. Details on the page website for logistics companies.
Which ads work for logistics: search or social?
Google search ads are the main channel: queries like “delivery from China to Almaty” and “customs clearance Almaty” mean readiness to ship right now. Instagram and Facebook ads suit the B2C segment of consolidated cargo and retargeting website visitors better. For most logistics companies we start with search ads on priority routes.
Do we need a CRM if we have 1C?
1C handles finance, documents and warehouse accounting, but not the sales pipeline: who requested a quote, who received a proposal, who went silent. A CRM closes this gap and syncs with 1C on deals and counterparties so data is not entered twice.
How do we offer cargo tracking to clients?
Tracking is delivered through a client portal on the website or a mobile app: the client sees shipment statuses, documents and history. It integrates with your TMS/WMS or 1C. This reduces the load on managers and increases the loyalty of corporate clients.
Does a logistics company need a mobile app?
For a company with regular corporate clients and its own fleet, an app puts tracking, documents and requests in the client's phone. A company with few clients is fine with a client portal on the website and WhatsApp. More on an app for logistics companies.
Run a transport or logistics company? Describe your task — we'll tell you where to start and what it costs.
Tell us which routes you serve, where requests come from today and what hurts most: processing speed, advertising or client retention. We'll reply with a plan and estimate within 1–2 business days.