Search advertising for pharmacies within medicine rules and focused on nearby branches.
Search ads for a pharmacy are first of all about local demand and service: "pharmacy near me", "24-hour pharmacy", "medicine delivery", plus health product categories. We set up Google Ads and Yandex Direct within pharmaceutical policies and count reservations, orders and calls for every campaign.
Search advertising for a pharmacy differs from any other retail: platforms restrict medicine ads. Google allows ads for online sale of medicines only in certain countries and after certification; prescription drugs cannot be advertised without it. Yandex requires a licence and mandatory warnings. So the strategy starts by checking what exactly can be advertised in your case.
Then comes what always works. Local campaigns and maps for "pharmacy near me" and "24-hour pharmacy", the chain's brand queries, delivery and reservation, categories without strict restrictions: dermocosmetics, baby products, medical devices, orthopaedics. For a catalogue with thousands of items — shopping campaigns where the platform rules allow them.
Calls are counted with call tracking, reservations and orders via the CRM and site analytics, and the budget moves to where customers are cheaper.
What pharmacy search ads management includes.
Before launch we work out which campaigns are allowed: licence, certification, permitted product categories and wording for Google and Yandex.
Branches shown on maps for "pharmacy near me" and "on-duty pharmacy", extensions with address, hours and one-tap call.
Protecting the chain's brand queries, campaigns for delivery, reservation and 24-hour branches.
Dermocosmetics, baby products, medical devices, orthopaedics, hygiene — separate campaigns with prices and stock.
We cut "leaflet", "reviews", "side effects", "pharmacist jobs" and other irrelevant queries.
Ads lead to the right category or branch page with stock and reservation, not to the home page.
Substitute numbers by campaign, call recording, checking how branches and the contact centre answer.
Cost per call, reservation and order by campaign, seasonal budget reallocation — weekly.
Campaigns and queries.
- Local: "pharmacy near me", "pharmacy + street/district", "24-hour pharmacy"
- Brand: chain and branch names
- Service: "medicine delivery", "order from a pharmacy online"
- Categories: dermocosmetics, baby products, medical devices
- Seasonal: colds, allergies, summer — within platform rules
- Google local campaigns and maps
- Remarketing: catalogue visitors without a reservation
- Yandex Direct: duplicates of priority campaigns for Russian queries
Restrictions on pharmaceutical advertising.
Google has a separate policy for pharmacies and medicines: ads for online sale of medicines are allowed only in some countries and after certification, prescription drugs cannot be advertised without it, and conditions for Kazakhstan must be checked for the specific account. Yandex Direct requires a pharmaceutical licence and contraindication warnings in ads. Kazakhstan's advertising law also prohibits advertising prescription drugs to the general public.
We collect the documents, pass verification where needed and build campaigns on what is allowed. It is slower than "launch everything at once", but the account is not blocked and ads are not rejected over and over.
When search ads pay off for a pharmacy.
In our experience and according to market data, clicks on local and brand pharmacy queries are inexpensive, while competition is higher in cosmetics and baby product categories, where marketplaces and online shops compete. With a small receipt, payback rests on three things: the customer comes to the nearest branch where the item is definitely in stock; some new customers sign up for a loyalty card and return; high-margin categories get more budget.
So "pharmacy near me" campaigns usually pay off first, and category campaigns as data on repeat purchases becomes visible.
What affects the management price.
Managing one platform for a pharmacy — ₸150,000–250,000 per month; Google and Yandex together, a chain in several cities or two languages — ₸250,000–400,000. The ad budget is separate, minimum ₸200,000 per month, in Almaty for competitive categories — from ₸250,000–400,000. Setup is included in the first month; one-off setup without management costs ₸150,000.
Landing page and catalogue improvements are quoted separately. General terms are on the search advertising page.
The short version.
How much do search ads for a pharmacy cost?
Management from ₸150,000 per month plus a budget from ₸200,000. For a chain in several cities or for Google and Yandex together, management costs ₸250,000–400,000.
Can medicines be advertised in Google Ads?
Only within Google's pharmacy policy: prescription drugs without certification — no, and conditions for a specific country and account are checked at the start. Local, brand and category campaigns are possible in most cases.
Google or Yandex?
We start with Google — the main share of search in Kazakhstan, plus maps. Yandex Direct comes second for Russian-language queries in Almaty, Astana and the north.
What documents are needed to launch?
A pharmaceutical licence, company details and, if needed, data for Google certification. We help assemble the package and pass the checks.
How do you measure results?
Calls with call tracking, reservations and orders via site analytics and the CRM. The report shows cost per reservation and order by campaign, not clicks.
Same service for other industries
Want search customers near your branches? Send your addresses — we will calculate the budget.
Tell us your city, pharmacy addresses, whether you have a website catalogue and delivery, and your current budget. We will reply with a campaign plan and forecast within 1–2 business days.