Search ads for barbershops: placements on maps and in search for people who want a haircut today.
Someone typing «barbershop near me» or «beard trim almaty» is ready to come within hours. We run Google Ads and Yandex Direct for such queries with maps placement, ads showing price and free time, and booking straight into your system.
Search ads for a barbershop are a channel of hot but small demand. There are fewer queries than in dentistry or renovation, and almost all are local: «barbershop near me», «men's haircut» with a district, «barbershop open now». So the key here isn't broad reach but placement on maps and in search within a few kilometres of the location, during opening hours.
In Kazakhstan most search goes through Google, so we start with Google Ads: search campaigns by services and districts, Google Maps placement with route and call, a brand campaign. Yandex Direct comes second — for Russian-language queries in Almaty and Astana and where the barbershop has a Yandex Maps listing.
Gift cards are a separate story: before 23 February, New Year and during birthday season, demand grows for «gift for a man», «barbershop gift card». These are the most profitable clicks of the year; we build a separate campaign and a page with Kaspi Pay payment for them.
What barbershop search ads management includes.
Queries with «near me», districts, streets and malls; negative keywords like «training», «barber courses», «vacancies», «DIY», «buy clipper».
A separate campaign and radius for each branch, ad schedule by opening hours, higher bids on Friday and Saturday.
Google Business Profile linked to Google Ads: the barbershop on the map with rating, route and one-tap call.
Haircut price, «book online in a minute», 2GIS rating, extensions with address, phone and services.
A separate pre-holiday campaign for «gift for a man», «barbershop gift card» — with a purchase page and Kaspi Pay.
Tracking calls from ads, booking goals in the widget and WhatsApp clicks — by campaign.
Bringing back those who visited the site and didn't book: ads with the nearest free slot and a first-visit offer.
Cost per call, booking and client who came, by campaign and location; budget reallocation every week.
Campaigns and queries.
- Search «Local»: barbershop near me, district, street, mall
- Search «Haircuts»: men's haircut, fade, clipper cut + city
- Search «Beard and shave»: beard trim, hot-towel shave
- Search «Kids»: boys' haircut, father and son
- Gift cards: gift for a man, barbershop gift card
- Brand: barbershop and chain name
- Google Maps and Performance Max with a store-visit goal
- Remarketing: site visitors without a booking
- Yandex Direct: priority campaigns for ru queries
Which barbershops get a return on search ads.
A single location in a residential area with low demand often doesn't need search ads: maps listings and radius targeting bring clients cheaper. Search ads pay off in three cases.
- A new location — while there are no reviews and no place on the maps, search and Google Maps ads give a first flow from day one.
- A chain in the city centre — many «barbershop near me» queries from people working nearby and high competition for them.
- Gift card season — before 23 February and New Year, queries for gifts for men bring revenue without a chair.
For the rest we'll honestly suggest starting with SEO and maps and targeting.
What a client from search ads costs.
In our experience and according to market data in Kazakhstan: a click on local barbershop queries costs ₸80–300, on gift cards in the pre-holiday weeks — more. A booking or call costs ₸1,500–5,000, a client who comes — 1.3–2 times more than a booking.
As with targeting, the repeat visit determines payback: the first haircut doesn't always cover the ad cost, while a client who comes 10–15 times a year pays it back many times over. So in the search ads report we show both the cost of the first booking and the share of returning clients from each campaign.
What affects the price of management.
Managing one platform for one barbershop — ₸150,000–250,000 per month; Google and Yandex together, several locations or two languages — ₸250,000–400,000. The ad budget is separate, at least ₸200,000 per month, in central Almaty — from ₸250,000. Setup is included in the first month; one-off setup without management — ₸150,000.
Gift card and branch pages are a separate estimate as landing pages. General terms are on the search advertising page.
The short version.
How much do search ads for a barbershop cost?
Management from ₸150,000 per month plus a budget from ₸200,000; in central Almaty — from ₸250,000. Setup is included in the first month.
Google or Yandex?
We start with Google Ads and Google Maps placement — most search in Kazakhstan. Yandex Direct comes second for Russian-language queries in Almaty and Astana.
Can ads be shown only near the barbershop?
Yes, we set a radius around each location and a schedule by opening hours. Outside the radius and at night ads aren't shown, except for the gift card campaign.
Do we need a website for search ads?
For maps placement a Google Business Profile listing is enough. For search ads and gift cards you need a page with prices and booking — we build a landing page in 1–2 weeks.
How do you measure results?
Calls from ads, widget bookings and WhatsApp clicks by campaign, and through the booking system — clients who came and returned. Clicks and impressions are not a result.
Same service for other industries
Opening a location or selling gift cards? Send your addresses — we'll calculate a budget and a forecast.
Tell us your city, location addresses, current website and budget. We'll reply with a cost-per-client forecast and a campaign plan within 1–2 business days.