Search ads for coworking spaces: reaching people already looking for a place to work.
Someone typing “coworking almaty” or “meeting room hourly rental” is ready to come in the next few days. We set up Google Ads and Yandex Direct for each product of the space, send traffic to the right page with price and booking, and track cost per tour, not per click.
Search ads are the fastest channel for a coworking space because demand already exists: a person types “coworking”, “office for a month” or “meeting room hourly” and picks from the top three or four results. The winner is the one whose ad shows a price and a nearby address, and whose site lets you book a tour or a room right away.
We split campaigns by product and intent: general queries with a city, formats and prices, meeting rooms, team offices, event halls. Each group has its own landing page and bid: renting an office for a year is worth more than a click for a day pass, and the budget should reflect that.
In Google, maps and the location extension are especially important; in Yandex Direct, Yandex Business and Maps. Calls and leads go into the CRM tagged with the campaign, so after a month it is clear which queries bring contracts and which bring only clicks.
What managing coworking search ads includes.
Russian and Kazakh queries by format, district, meeting rooms, offices and halls; negative keywords against “jobs”, “free” and other cities.
Separate ad groups with price and address in the ad, sitelinks to plans, meeting rooms and tours.
Radius around the space for desks and meeting rooms, the whole city for halls and offices; bid adjustments by hour and weekday.
Google Business Profile and Yandex Business in ads, directions and call buttons.
Each group leads to its product page with price and form; if needed, we improve pages or build landing pages.
Bringing back website visitors in Google and Yandex with a tour or trial day offer.
Goals for tour sign-up, booking, payment and calls; call tracking and passing leads to the CRM with the campaign tag.
Cost per lead, tour and contract by group, weekly query clean-up and budget reallocation.
Campaigns and queries.
- General: coworking almaty, coworking astana, coworking near me
- Price: coworking price per month, desk for a day
- Team offices: office for 5 people per month, office in a coworking
- Meeting rooms: meeting room hourly rental, meeting room for 10 people
- Halls: event hall, training venue almaty
- Kazakh queries: коворкинг Астана, кеңсе жалға алу бағасы
- Brand: space name and misspellings
- Retargeting: visitors to plan and hall pages
- Competitors: names of nearby coworking spaces, Google only and with caution
How to tell if search ads pay off.
We calculate not cost per click but cost per contract, taking into account how much a member pays over their stay. If a monthly plan costs, say, ₸60,000 and a member renews for 5–6 months on average, they are worth about ₸300,000–360,000, and a team office many times more. So an expensive click on “office for a month” can be more profitable than a cheap one on “coworking day pass”.
This needs three things: goals for tours and bookings, leads passed to the CRM, and a mark of which tour became a contract. In our experience, after 4–6 weeks there is enough data to reallocate the budget between groups based on actual returns.
Where the budget is wasted.
- One campaign for all queries — meeting rooms, offices and halls compete for budget and no group gets enough impressions.
- Broad match without negative keywords — impressions for “coworking jobs” and “free coworking”.
- All ads lead to the home page — a person looking for a meeting room sees monthly plans.
- No price in the ad — clicks from people who find it too expensive.
- No goals set up — it is unclear which queries bring tours, and optimisation runs on clicks.
What affects the management price.
Managing search ads for one space on one platform — ₸150,000–250,000 per month; Google Ads and Yandex Direct together, several spaces or two languages — ₸250,000–400,000. The ad budget is paid separately, from ₸200,000 per month, in Almaty on competitive queries from ₸250,000–400,000. Setup is included in the first month; one-off setup without management — ₸150,000.
Landing page improvements are quoted separately. General terms are on the contextual advertising page.
The short version.
How much do search ads for a coworking space cost?
Management — ₸150,000–250,000 per month for one platform, ₸250,000–400,000 for Google Ads and Yandex Direct together. Ad budget is separate, from ₸200,000 per month.
Google or Yandex?
In Kazakhstan most search traffic comes from Google, so we start there. We add Yandex Direct once Google is working and more volume is needed, especially in Almaty and Astana.
Can we bid on competitors’ names?
Technically yes in Google, but the ad must not mislead or use someone else’s trademark in the text. It is usually a small group with careful bids, not the core of the campaign.
Do we need a separate landing page for ads?
If the site already has separate pages for plans, meeting rooms and halls with prices and a form — no. If everything is on the home page, we build 2–3 landing pages for key products.
When will we see results?
First leads in the first week after launch. After 4–6 weeks there are enough statistics to keep the queries that bring tours and contracts.
Same service for other industries
Want members from high-intent searches? Send your product list — we will estimate budget and forecast.
Tell us your city, the address of the space, your plans and which products need filling first: desks, offices, meeting rooms or halls. We will reply with a campaign plan within 1–2 business days.