Search ads for taxi fleets: hot demand from drivers and companies.
Someone typing «rent a car for taxi Almaty» or «corporate taxi for staff» is already choosing. We set up Google Ads and Yandex Direct so these queries lead to a page with terms, and calls and applications are tracked all the way to an onboarded driver and a signed contract.
Search ads for a taxi fleet serve two kinds of demand. Driver demand — «taxi jobs», «rent a car for taxi», «taxi car with buyout», «connect to taxi»: many queries, high competition, and a click costs more than in social ads. But the person has already decided to change jobs, and with good terms conversion to an application is higher.
B2B demand — «corporate taxi», «company taxi under contract», «staff transfer», «car rental for an organisation». There are fewer queries, but each client is a long-term contract with monthly revenue. This cluster needs its own campaigns, its own landing page and its own measure: cost per contract, not cost per application.
Each ad group leads to its own page, calls are tracked with dynamic numbers, applications go into the CRM. Negative keywords cut off passengers searching «call a taxi» — the fleet does not serve them directly.
What search ads for a fleet include.
Separate campaigns for drivers and for companies — with different bids, landing pages and goals.
We cut off passenger demand like «call a taxi», «taxi number», «cheap taxi» so the budget is not spent on people looking for a ride.
Rental, rent-to-own, own car, corporate taxi — each group leads to a page with terms and a form, not to the home page.
Campaigns for Kazakh queries about taxi jobs and rental — competition is lower and applications from the regions are relevant.
Dynamic numbers per campaign, call recording — you see which query brought a driver or a corporate client.
Duplicates of priority campaigns for the Russian-speaking audience, the Yandex Advertising Network for driver queries with separate quality assessment.
Bringing back visitors who viewed rental terms or the B2B page but did not apply.
Sending «went on the line» and «contract signed» events to Google Ads so the bidding strategy learns from real results.
Campaign structure.
- Search «Taxi jobs»: city, own car, daily payouts
- Search «Rental for taxi»: classes, daily price, no deposit
- Search «Rent-to-own»: taxi car with buyout, instalments
- Search «Connecting»: connect to taxi through a fleet
- Search «Corporate taxi»: under contract, for staff, transfer
- Kazakh queries: таксиге жұмыс, көлік жалға алу
- Brand: fleet name
- Remarketing: visitors without an application
- Yandex Direct: duplicates of priority campaigns
Corporate taxi is a separate campaign.
Company queries and driver queries must not be mixed in one campaign: they have different click prices, different landing pages and different lead value. One corporate contract can bring a fleet more than a dozen drivers, but the decision takes 2–4 weeks.
A B2B campaign needs:
- a page with contract terms, ride reporting, acts and e-invoices, per-employee limits;
- a proposal request form with «company», «number of employees», «cities» fields;
- ads shown during business hours and days when a manager can reply;
- measurement through the CRM funnel: application → proposal → contract, not cost per click.
A B2B campaign budget is usually small, but it is worth running from the first month — the deals are long.
Where search budget leaks in the taxi niche.
- No negative keywords — «taxi jobs» ads are shown to passengers looking to book a ride.
- Broad match on «taxi» without phrases — expensive clicks from a random audience.
- All ads lead to the home page, where drivers and companies have to hunt for their information.
- Ads running at night and on weekends when nobody answers calls — leads go cold by morning.
- Measuring by cost per click instead of drivers on the line and contracts — campaigns optimise for cheap but useless traffic.
- Aggregator names in ad copy without brand rights — moderation rejections.
How much search ads for a taxi fleet cost.
Managing Google Ads in one city is ₸150,000–250,000 per month. Google Ads and Yandex Direct, several cities or two languages — ₸250,000–400,000 per month. The ad budget is separate, from ₸200,000 per month; in Almaty for driver queries from ₸250,000–400,000. Setup is included in the first month; one-off setup without management is ₸150,000.
If landing pages are needed for the campaigns, we estimate them separately — see website for taxi fleets. Base terms are on the search advertising page.
The short version.
How much do search ads for a taxi fleet cost?
Management starts from ₸150,000 per month, with two platforms or several cities ₸250,000–400,000. The ad budget is separate, from ₸200,000 per month.
Which is better for driver hiring: search or social ads?
Social ads bring more applications at a lower price, search brings fewer but from people already looking for work. For a steady driver flow both channels usually run, while corporate clients come from search.
How do we avoid spending the budget on passengers?
With phrase match and a list of negative keywords: «call», «order», «number», «cheap» and other passenger queries. We extend the list weekly from the search terms report.
Is Yandex Direct needed in Kazakhstan?
Google provides most of the search volume, Direct adds Russian-speaking traffic. For fleets in large cities we add it as a second stage for priority campaigns.
Can we mention aggregators in ads?
Brand names in ads are restricted by platform rules. We use phrasing like «connect to taxi through a fleet», and brands only where there is a right to use them.
Same service for other industries
Want drivers and corporate clients from search? Describe your fleet — we will suggest campaigns.
Tell us your city, whom you need to attract — drivers, companies or both — and whether you have landing pages. We will reply with a campaign structure and budget forecast within 1–2 business days.