Digital for diagnostic centres: every free scanner slot turned into a booking.
A patient searches "mri almaty price", compares three centres on cost and the earliest available time, and books wherever answers first. We connect your website to the scanner schedule, results to a patient account, and ads and SEO to real bookings and doctor referrals.
Six directions for diagnostics.
Prices by body area, scanner slot booking, preparation, lab catalogue, results in a patient account, two languages.
from ₸300,000Mobile appFor networks and labs: results with trends, repeat test orders, home collection, result-ready pushes. iOS and Android.
from ₸2,500,000CRM & automationRequests from all channels, WhatsApp confirmations and instructions, doctor and clinic referral tracking, company check-ups.
from ₸350,000SEOPages for MRI and CT areas, ultrasound and tests, 2GIS and Google maps, medical content reviewed by a doctor, Kazakh version.
from ₸200,000/moTargeted adsInstagram and TikTok: check-up packages, night rates, lab promotions, company check-ups. Bookings tracked in the CRM.
from ₸150,000/moSearch adsGoogle Ads and Yandex Direct for scans and tests, landing pages by body area, scheduling by scanner load, call tracking.
from ₸150,000/moThe economics of a diagnostic centre rest on equipment utilisation. A scanner that stands idle at night or in the middle of the day is a direct loss: lease, servicing and the radiologist's salary are paid regardless of how many scans are done. So the main marketing question here is not "how do we become known" but "how do we fill this week's slots" — with high-intent search queries, night rates and referrals.
Patients come through two streams. The first is people with a referral or a complaint who look for a scan themselves by price and time: they need prices by body area, preparation, the nearest free slot and a clear turnaround for the report. The second is doctors, clinics and companies that refer patients and employees; this channel needs tracking, contracts and fast delivery of results to the doctor.
Below is what we do for diagnostic centres and laboratories: each direction has its own page with features, integrations and prices.
What diagnostic centres come to us with.
- The website shows a single line "MRI — from …" with no body areas, preparation or available times; the patient calls, hits a busy line and books at another centre.
- There are free slots on the scanners, but nobody knows about them: night and daytime windows stand empty while ads run the same way around the clock.
- Results are handed out on a disc and paper or sent via WhatsApp from the receptionist's personal phone — inconvenient for the patient and risky in terms of personal data.
- Referrals from doctors and clinics are not tracked: it is unclear which partner sends patients and which one has stopped.
- A lab catalogue of hundreds of tests is not on the website or is posted as one table — the centre cannot be found for specific test queries.
- Ads for medical services get rejected by moderation because of wording and a missing licence in the ad account, and campaigns sit idle for weeks.
What matters specifically in Kazakhstan.
- Compulsory insurance and paid services — some scans are done on referral under OSMS (compulsory social health insurance), others are paid; the website and CRM must separate these streams, otherwise patients expect a free quota where there is none and ads pay for irrelevant calls.
- 2GIS — patients search "MRI nearby" and "24-hour laboratory" right in the maps; a listing with scanner hours, prices and sample collection points brings bookings as well as the website does.
- Kaspi — paying for a scan or a check-up package via Kaspi Pay when booking reduces no-shows; Kaspi Red instalments suit expensive comprehensive examinations.
- WhatsApp — the channel for booking confirmation, preparation instructions and result-ready notifications; with the official WhatsApp Business API this runs automatically from the CRM.
- Personal data — scan results are health data; under Kazakhstan's personal data law their databases must be stored on servers in Kazakhstan, and the patient account must require sign-in rather than an open link.
- Two languages and licence — website, preparation instructions and ads in Russian and Kazakh; the medical licence number is mandatory on the website and in ad accounts.
The order that fills scanners faster.
- A website with prices by body area and slot booking — without it, search ads pay for clicks that go on to call competitors.
- Search ads on high-intent queries "mri + body area + price", "lung ct", "abdominal ultrasound" — first bookings in the first week after launch.
- CRM with WhatsApp confirmations and referral tracking — removes no-shows and shows which doctors and clinics bring patients.
- SEO across the catalogue of scans and tests — hundreds of pages for specific queries, results in 4–6 months.
- A patient account or app with results — for networks and labs with returning patients.
Questions from diagnostic centres.
How much does a website for a diagnostic centre cost?
A landing page for one direction (MRI, CT or check-ups) — ₸250,000–₸400,000; a centre website with prices by body area, booking and two languages — ₸600,000–₸1,200,000; a website with a lab catalogue from the LIS and a results account — from ₸1,500,000. Details on the website for diagnostic centres page.
What works better for diagnostics: search ads or social ads?
Most of the flow comes from search queries with the name of the scan and a price, so we start with search ads. Instagram ads suit check-up packages, night rates and lab promotions; budget from ₸200,000 per month per platform.
Can results be delivered online?
Yes: the report and images go to the patient's account, and a link with access goes to the referring doctor. Data must be stored on servers in Kazakhstan, and sign-in must be by phone number with a code, not by an open link.
How do we track referrals from doctors and clinics?
In the CRM each patient has a recorded source: doctor, partner clinic, company or ad. The report shows referrals and scans per partner and who has stopped referring — the basis for partnership agreements.
Does a diagnostic centre need an app?
A single centre with MRI and CT usually does not — a patient account on the website is enough. For lab networks and centres with many returning patients, an app gives test history with trends, repeat orders and result-ready push notifications. More on the app for diagnostic centres page.
Other industries
Run a diagnostic centre or a laboratory? Describe the task — we will tell you where to start and what it costs.
Tell us what scanners and services you have, how many branches and collection points, where patients come from now and where bookings get lost. We will reply with a plan and an estimate within 1–2 business days.