Digital for construction companies: from the first inquiry to a signed contract.
A client searches for a contractor for months: browsing portfolios, comparing prices per m², reading reviews, and verifying licenses. We build a system where every step of that journey ends in a lead: a website with real projects and a calculator, a CRM with reminders at every deal stage, and separate ad campaigns for B2C and B2B.
Six service areas for construction companies.
Project portfolio, cost calculator, licenses, site-visit request form, two languages, CRM and WhatsApp integration.
from ₸300,000Mobile appClient personal account: project status, photos, documents, staged Kaspi payments. iOS and Android, from 8 weeks.
from ₸2,500,000CRM & automationFunnel from lead to project handover, estimates and documents in the deal card, WhatsApp reminders, payment stage tracking, manager analytics.
from ₸350,000SEOPages by project type and region, price-per-m² queries, 2GIS and Google, Kazakh version. Results in 4–5 months.
from ₸200,000/moTargeted adsInstagram and TikTok, homes and renovation with price per m², lead forms and WhatsApp, cost per site visit in the report.
from ₸150,000/moSearch adsGoogle Ads on high-intent queries, landing pages by project type, call tracking, cost per site visit in the report.
from ₸150,000/moConstruction has one of the longest sales cycles in B2C: from the first call to signing a turnkey home contract can take anywhere from two weeks to several months. During that time, a client compares 5–10 contractors, requests estimates, and disappears multiple times. A company that systematically manages this journey — sending reminders, sharing project examples, answering estimate questions — wins more often than one that simply has a nice website.
Construction companies also serve two fundamentally different audiences. B2C — private clients ordering homes, cottages, renovation, and finishing work: reached through Instagram and TikTok targeting, they want to see photos of completed projects, a price per m², and a warranty. B2B — developers, industrial enterprises, and public or commercial clients: they come through tenders, referrals, and search ads, and care about licenses, experience on similar projects, and financial stability.
Below is what we do for construction companies in Kazakhstan — each service area has its own page with features, integrations, and pricing.
What construction companies come to us with.
- Leads arrive by phone and WhatsApp, managers track them in their heads or in Excel — after the first contact, half the clients disappear without a follow-up, and no one knows how many deals have been lost.
- There is a website, but it has no real project photos, no prices even 'from ₸X per m²', and no online calculator — clients leave for a competitor where at least something about cost is clear.
- Ads run across all of Kazakhstan or an entire city, even though the company works in specific regions and on specific project types — the budget is wasted on unqualified leads.
- There is no B2C/B2B split: one page tries to sell both a private home and an industrial facility — and fails to resonate with either audience.
- Licenses, categories, and portfolio are not presented as trust signals — a client cannot quickly verify that the company is real and experienced.
- The long sales cycle is not automated: site visits are scheduled manually, estimates are sent by email with no read-receipt, contracts are signed offline — every stage loses time and clients.
What matters specifically in Kazakhstan.
- Licensing — construction activity in Kazakhstan requires a license: the license category, types of work permitted, and company details must be on the website; this is a legal requirement and the first trust filter for any client.
- Kaspi Pay and installments — paying for construction services in installments via Kaspi Pay, and Kaspi Red installment plans for finishing and roofing work, lower the entry barrier for B2C clients; '0-0-24 installment' in an ad noticeably boosts conversion.
- 2GIS — a company listing with category, project photos, reviews, and prices influences B2C trust as much as the website itself; many clients search for contractors there first.
- Two languages — a website and marketing materials in both Russian and Kazakh are essential for working with public and quasi-public clients, and in the regions the Kazakh-speaking B2C audience represents a significant share.
- Tender platforms — B2B clients work through Goszakup.gov.kz and commercial tenders; the company website must include information checked during qualification: licenses, track record, financial indicators, and key projects.
- WhatsApp Business — the primary communication channel with B2C clients at every stage: first contact, estimate delivery, contract approval, on-site photos; the official WhatsApp Business API enables automated CRM reminders.
The order that pays off fastest.
- Website with portfolio, calculator, and licenses — without this, any advertising brings clients who leave after one glance at the page.
- CRM with a funnel for the long sales cycle — site visit, estimate, approval, contract, payment stages; without this, managers lose clients between steps.
- Instagram and TikTok targeting for B2C — homes, finishing, roofing with offers and a price per m²; first leads within 1–2 weeks.
- Google Ads for B2B and high-intent B2C — queries like 'turnkey home construction', 'contractor Almaty', 'commercial construction'.
- SEO — a long-term channel, but pages targeting project types and regions deliver a steady flow without budget growth after 4–6 months.
Two clients — two different systems.
The B2C client is a private buyer of a home, cottage, renovation, or finishing project. They choose emotionally: browsing photos of completed projects, reading neighbors' reviews, comparing price per m². They are reached through Instagram and TikTok targeting, guided through a website with a calculator, and closed in WhatsApp. Sales cycle: 2–8 weeks; average deal value: several million tenge.
The B2B client is a developer, industrial enterprise, or commercial buyer. They choose rationally: checking licenses and categories, reviewing portfolios of similar projects, requesting proposals, and verifying the company in registries. They are found through search ads, tender platforms, and referrals. Sales cycle: one month to a year; deal value: tens of millions of tenge and up. Mixing these audiences in one ad campaign or on one landing page means reaching neither.
Questions from construction companies.
How much does a website for a construction company cost?
A landing page for one project type (turnkey homes, roofing, finishing) — ₸250,000–400,000; a full company website with portfolio, calculator, licenses, and two languages — ₸600,000–1,200,000. Details on the website for construction companies page.
What advertising works for construction: targeting or search ads?
For B2C (private homes, renovation, finishing) — Instagram and TikTok targeting with project photos and a price per m². For B2B and high-intent B2C ('turnkey home construction Almaty price') — Google Ads. We typically run both channels with separate landing pages for each audience.
Does a construction company need a CRM?
Yes, especially with a long sales cycle: site visit, estimate, approval, contract, staged payments — without a CRM, managers lose clients between steps. A CRM with reminders and message templates keeps every deal alive at each stage.
How do we show prices if every estimate is custom?
We publish 'from ₸X per m²' prices by project type and an online calculator with basic parameters. This does not replace a full estimate, but it answers the client's main question and reduces unqualified inquiries.
Does a construction company need a mobile app?
For a contracting company with B2C clients — generally no: a website and WhatsApp cover the need. For a large developer with multiple residential complexes and a buyer database, an app provides a buyer's personal account, construction status updates, and online document access.
Other industries
Construction company? Describe your task — we'll tell you where to start and what it costs.
Tell us what types of projects you build, who your clients are — B2C or B2B, where leads currently come from, and what hurts most: their volume, quality, or processing speed. We'll reply with a plan and estimate within 1–2 business days.