Digital for coworking spaces: occupancy, renewals and event hire in one system.
A future member finds a coworking space on Google or 2GIS, comes for a tour, takes a trial day — and decides within a week whether to stay for a month. We connect that path: a website with plans and online booking, a CRM that runs from tour to renewal, ads on high-intent searches and a member portal with Kaspi payments.
Six areas of work for a coworking space.
Plans with prices, zone photos, tour sign-up, meeting room and hall booking, Kaspi payments, two languages.
from ₸300,000Mobile appQR access, meeting room and desk booking, payment and renewal, guest passes, events and push notifications.
from ₸2,500,000CRM & automationTour-to-contract pipeline, renewals and reminders, invoices and e-invoices, a separate event hire pipeline, occupancy reports.
from ₸350,000SEOPages for formats, districts and halls, local SEO and 2GIS, two languages, content about work and offices.
from ₸200,000/moTargeted adsCampaigns for trial days, team offices and events, radius around the space, lead forms into the CRM.
from ₸150,000/moSearch adsGoogle Ads and Yandex Direct by format, meeting rooms and halls, geo around the space, landing pages with booking.
from ₸150,000/moA coworking space sells time and space: a desk for a day, a fixed desk for a month, a private office for a team, a meeting room for two hours, a hall for an evening. Each product has its own price, its own buyer and its own decision speed. A freelancer buys a day pass in five minutes, an IT team of eight spends a month choosing an office and compares three or four venues, an event organiser books a hall for a specific date.
The economics rest on occupancy and retention. An empty desk is revenue lost for good, and a member who renews for a year is worth many times more than a one-off guest. So three things matter: turning an enquiry into a tour, a tour into a trial day and a trial day into a contract quickly, and never missing a renewal date. While this lives in Instagram Direct and a manager’s spreadsheet, renewals slip, meeting rooms get double-booked and company invoices are issued by hand.
Below is what we do for coworking spaces and business centres: each area has its own page with features, integrations and prices.
What coworking spaces come to us with.
- Plans and prices are only in Instagram highlights, the website says “message us”; someone searching “coworking almaty price” goes where the price is visible straight away.
- Meeting rooms are booked in a group chat or a Google Sheet: double bookings, empty slots at peak hours and members’ hours that never get billed.
- Nobody tracks renewal dates: a member leaves quietly at the end of the month, and the manager finds out from an empty desk.
- Company invoices, acts of completed work and e-invoices are issued by hand in 1C from a spreadsheet — it takes several days at the start of every month and causes errors.
- Access, Wi-Fi and guest passes are not linked to payment: someone with an expired plan keeps coming in, and a member’s guest is recorded nowhere.
- Event hall bookings arrive through the same channels as desk enquiries — requests for corporate events and meetups get lost among day-pass questions.
What matters specifically in Kazakhstan.
- 2GIS and Google Maps — a large share of first visits: people search “coworking near me” around their office or home, so a listing with photos of the zones, prices, opening hours and replies to reviews directly affects the flow.
- Kaspi — individuals want to pay for a day pass or an hourly meeting room via Kaspi Pay or Kaspi QR in a minute; monthly plans are easy to renew through a payment link sent from the CRM.
- Invoices and e-invoices — member companies pay by invoice to an LLP and expect an act of completed work and an electronic invoice (ESF); without a CRM–1C link the space’s accounting drowns in manual work at the start of each month.
- WhatsApp — the main channel for questions, bookings and renewal reminders; through the WhatsApp Business API messages go out from the CRM automatically and are visible to the whole team.
- Two languages — website and ads in Russian and Kazakh: in Astana and Shymkent a noticeable share of searches is in Kazakh, and international teams also need English.
- IT community — a significant share of members work in IT, startups and remote jobs; partnerships with accelerators, IT communities and events for them bring a flow that advertising cannot replace.
The order in which investment pays back faster.
- A website with plans and booking — prices, photos of the zones, online tour sign-up and meeting room booking. Without it, ads send people to Direct asking “how much?”.
- A CRM with a tour-to-renewal pipeline — enquiries are not lost, renewals are reminded in advance, company invoices are generated from the CRM.
- Search ads on high-intent queries — “coworking almaty”, “meeting room hourly rental”, “office for a month”; first tours within 1–2 weeks.
- SEO — pages for districts, formats and halls; a low-cost flow after 4–6 months.
- A member app — when there are several locations or more than 150–200 members, and QR access, bookings and events need to live in one place.
Desks and events are different sales.
The membership pipeline is long and recurring: enquiry → tour → trial day → plan → monthly renewal. Speed of reply, a personal tour and renewal reminders 5–7 days in advance are what matter here.
Event hire is one-off and B2B: the organiser arrives with a date, a headcount and questions about equipment and catering. They need a dedicated hall page with capacity, seating layouts, hourly price and an availability calendar, a separate form and a separate manager in the CRM. Mixing these flows in one Direct inbox means replying to a corporate event organiser three hours later, when they have already booked another venue.
Questions from coworking spaces.
How much does a website for a coworking space cost?
A landing page with plans, zone photos and tour sign-up — ₸250,000–400,000. A website with meeting room booking, hall pages, two languages and Kaspi payments — ₸600,000–1,200,000; with a member portal — from ₸1,500,000. Details on the website for a coworking space page.
Which works better for a coworking space: search ads or social ads?
Search ads catch people already looking for a space: “coworking almaty”, “meeting room hourly”. Instagram ads build awareness, promote events and day passes within a radius of the space. We usually start with search; management from ₸150,000 per month per platform, ad budget separate.
Can we just use off-the-shelf coworking software?
Yes, if its workflows match yours and it supports Kaspi, invoices to LLPs and e-invoices. Foreign systems often cover booking but not local payments and accounting; then we connect them to a CRM and 1C or build a custom system.
How do we stop losing members at renewal?
The CRM stores each plan’s end date, sends a WhatsApp reminder with a payment link 5–7 days before, and gives the manager a task to call if there is no payment two days later. Members planning to leave are visible in advance, not from an empty desk.
Does a coworking space need a mobile app?
A single space with 50–80 desks usually manages with a website, a member portal and WhatsApp. For a network of spaces or 150–200+ members, an app brings QR access, meeting room booking, payments and events into one place. More on the app for a coworking space page.
Other industries
Run a coworking space? Describe it — we will tell you where to start and what it costs.
Tell us how many desks, offices and meeting rooms you have, what plans you offer, where members come from now and what hurts most: occupancy, renewals or admin. We will reply with a plan and estimate within 1–2 business days.